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Title Ad, Cocomalt: December days ... is your child getting the sunlight ... By R.B. Davis Co, Hoboken; in Sat. Evening Post, Dec. 31, 1929.
Object Name Ad, Magazine
Catalog Number 2010.007.0305
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt ad: December days ... is your child getting the sunlight vitamin he needs so much? Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in The Saturday Evening Post, December 21,1929, page [87]. Clipped leaf, 10-1/2" x 13-1/2" high.

An ad in a series with artistic graphics and gentle selling style. See notes for text.

"It may be had from your grocer in half-pound, pound and five pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi)."
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December 21, 1929

December days ... Is your child getting .the sunlight vitamin lie needs so much?

So many dark, dreary days in December. So much more time the children must spend indoors. And even the bright sunshiny days cannot give them all of the Vitamin D they need. For it is only in the outdoor direct rays of the sun (as in summer) that this precious sunlight Vitamin is produced in its full effectiveness.
But those youngsters of yours must have this Vitamin D in some form or other, if they are to grow up with straight, sturdy bodies. For Vitamin D is Nature's great force that prevents rickets-soft bones, bowed legs. "Without it, the milk minerals (lime and phosphorus) in the diet which go to build strong bones and sound teeth are not efficiently utilized by the body.

Vitamin D ... in this delicious nourishing food drink o Thousands and thousands of mothers are discovering in Cocomalt a happy aid to this problem. For extensive research has proved that Cocomalt makes a definite contribution to the antirachitic potency of the diet-and contains Vitamin D in sufficient quantities to aid in building strong bones and sound teeth when taken under normal everyday conditions.
And Cocomalt, you know, supplies not only the Vitamin Df but the milk minerals as well. It actually increases these minerals by over 50% and adds 70% more nourishment to milk. A completely balanced natural food drink that combines in correct proportions nourishing elements ideally suited to children, and grownups too.

What child doesn't like Cocomalt?
Make Cocomalt part of your children's regular diet-breakfast, supper, and for after school lunch. It's a delicious drink with a delightful chocolate flavor that appeals to youngsters instantly . . . and induces them to drink the daily glasses of milk that doctors say they must have.
Cocomalt is as good hot as it is cold . . . Better for them, really, during the winter since doctors agree that every child should have a nourishing hot drink for breakfast . . . You may get Cocomalt from your grocer in half-pound, pound and five pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi).

R. B. DAVIS COMPANY - Hoboken, N. J.
Makers of Davis Baking Powder

FREE: A fascinating booklet entitled "Children of the Sun." This was prepared by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D, the sunlight vitamin.

R. B. Davis Company, Hoboken, N. J.
Please send me free booklet (M-ll) "Children of the Sun."

Date 1929
Year Range from 1929
Year Range to 1929
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption Cocomalt, Saturday Evening Post, Dec. 21, 1929
Imagefile 076\20100070305.TIF
Classification Advertising
Business & Commerce