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Title Ad, Cocomalt: Not even your child can have a straight, sturdy body... By R.B. Davis Co, Hoboken; in LHJ, Jan. 1930.
Object Name Ad, Magazine
Catalog Number 2010.007.0306
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt ad: Not too rich, not too sweet - but "just exactly right" Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, January,1930, page [131]. Clipped leaf, 10-3/4" x 14" high.

An ad in a series with artistic graphics and gentle selling style. See notes for text.

"You may get Cocomalt at your grocer's in half pound, one pound or the economical five pound family size."
January, 1930

Not too rich, not too sweet - but "just exactly right"

Just exactly right for nourishment ... just exactly right for wholesomeness. Because Cocomalt is a completely balanced natural food, scientifically proportioned to make digestion easy.
And above all, just exactly right to taste ... a flavor different from any other, a flavor that's Cocomalt's own. You're sure to like it . . . and a natural liking for any food, you know, makes it easier to digest.
Any wonder that thoughtful mothers are giving it to their youngsters daily? Hot or cold, Cocomalt is a delicious health drink for young and old, containing the Sunshine Vitamin (*note below.)
You may get Cocomalt at your grocer's in half pound, one pound or the economical five pound family size.

R B. DAVIS CO., Hoboken, N. J. Makers of Davis Baking Powder

*Cocomalt contains Vitamin D! The sunshine vitamin - Every child needs the precious sunshine vitamin. Cocomalt contains Vitamin D in sufficient quantities to aid in the prevention of rickets (soft bones, bowed legs) and helps build strong bones, sound, well-developed teeth and straight sturdy bodies . . . For this very essential reason Cocomalt should be part of your
your children's daily diet.

FREE - A fascinating booklet entitled "Children of the Sun."
This was prepared by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D content.

R. B. Davis Company, Hoboken, N.J.
Please send me free booklet B-1, "Children of the Sun."

Adds 70% more nourishment to milk
Date 1930
Year Range from 1930
Year Range to 1930
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption Cocomalt, Ladies' Home Journal, Jan. 1930
Imagefile 076\20100070306.TIF
Classification Advertising
Business & Commerce