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Title Ad, Baker's Coconut: (Chimpanzee Mr. Muggs) Boys! Girls! Win a Free Summer In Camp! By Franklin Baker Div., General Foods, Hoboken, N.J.; in Life, March 29, 1954.
Object Name Ad, Magazine
Catalog Number 2010.007.0420
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Baker's Coconut ad: Boys! Girls! Win a Free Summer In Camp! Just make his New Baker's Coconut Dessert - and write Mr. Muggs why you would like to go to camp! Double full-page color advertisement by (Franklin Baker Division) General Foods, (Hoboken, N.J.) as published in Life, March 29, 1954, pp. [48-49]. Clipped leaves, 20-1/2" x 14" high.

Promoted Baker's Premium Shred Coconut (in box and "thrifty 8-oz. family size" in cellophane bag) and Baker's Southern Style Coconut brand, Luxury Shred.

Mr. Muggs was the chimpanzee J. Fred Muggs who appeared on a morning television show (Dave Garroway's show.") "TUNE IN "Today", NBC-TV, featuring Mr. Muggs and Baker's Coconut."

Contest ended with entries postmarked May 3 and received by May 7, 1954. A suggested dessert shown is called Muggs' Sundae, ice cream covered with coconut plus raisins or cherries used to a chimp face.

While there were18 first prizes of the camp trip valued at $500, an appeal to moms who used included the cellophane bag with the entry and whose child won, received an extra $100. The cellophane packaging was presumably a recent innovation and was worth promoting.
Date 1954
Year Range from 1954
Year Range to 1954
Search Terms Baker's Coconut
Franklin Baker Company
Fifteenth St.
Bloomfield St.
General Foods Corporation
Caption Baker's Coconut, Life, March 29, 1954
Imagefile 076\20100070420.TIF
Classification Advertising
Business & Commerce
Domestic Life