|Title||Ad, Baker's Coconut: (Chimpanzee Mr. Muggs) Boys! Girls! Win a Free Summer In Camp! By Franklin Baker Div., General Foods, Hoboken, N.J.; in Life, March 29, 1954.|
|Object Name||Ad, Magazine|
|Collection||Hoboken Manufactured Products Collection|
|Credit||Museum Collections. Gift of a friend of the Museum.|
|Scope & Content||
Baker's Coconut ad: Boys! Girls! Win a Free Summer In Camp! Just make his New Baker's Coconut Dessert - and write Mr. Muggs why you would like to go to camp! Double full-page color advertisement by (Franklin Baker Division) General Foods, (Hoboken, N.J.) as published in Life, March 29, 1954, pp. [48-49]. Clipped leaves, 20-1/2" x 14" high.
Promoted Baker's Premium Shred Coconut (in box and "thrifty 8-oz. family size" in cellophane bag) and Baker's Southern Style Coconut brand, Luxury Shred.
Mr. Muggs was the chimpanzee J. Fred Muggs who appeared on a morning television show (Dave Garroway's show.") "TUNE IN "Today", NBC-TV, featuring Mr. Muggs and Baker's Coconut."
Contest ended with entries postmarked May 3 and received by May 7, 1954. A suggested dessert shown is called Muggs' Sundae, ice cream covered with coconut plus raisins or cherries used to a chimp face.
While there were18 first prizes of the camp trip valued at $500, an appeal to moms who used included the cellophane bag with the entry and whose child won, received an extra $100. The cellophane packaging was presumably a recent innovation and was worth promoting.
|Year Range from||1954|
|Year Range to||1954|
Franklin Baker Company
General Foods Corporation
|Caption||Baker's Coconut, Life, March 29, 1954|
Business & Commerce