|Title||Cocomalt Games for Every Day Play. Arr. by John Martin. Ding Dong Bell. Game No. 6. R.B. Davis Co., Hoboken, N.J. N.d., ca. 1929-1930.|
|Collection||Hoboken Manufactured Products Collection|
|Credit||Museum Collections. Gift of a friend of the Museum.|
|Scope & Content||
Cocomalt Games for Every Day Play. Arranged by John Martin. Ding Dong Bell. Game No. 6. Issued by the R.B. Davis Co., Hoboken, N.J. No date, ca. 1929-1930. Printed paper, 1-7/8" high x 8-15/16" wide folded to 2-1/4" wide. Full color.
Cocomalt, a malted chocolate flavor powder, was made in Hoboken by the R.B. Davis Company whose primary product was Davis OK Baking Powder. It was introduced ca. 1927-1928 and thus this item is an early promotional premium or give-away. See related for others.
The game was a simple outdoor game that gave children exercise. Included is a short poem, See Us Grow, which included Cocomalt and was apparently by Martin.
In regards to dating the item: on the back panel where the company and location is stated, the text is similar to text seen in 1929 magazine advertisements. (Text on 2011.005.0180 is slightly different and contains the term "anti-rachitic.") See notes for further discussion.
Also noteworthy is a depiction of making cold Cocomalt where a shaker with lid is seen. It has the general outlines of the well-known Cocomalt stamped aluminum shaker with the beehive top. It is not stated as a Cocomalt shaker and the text suggests the alternate use of a fruit jar, bottle or egg beater and bowl.
|Related Records||Show Related Records...|
John Martin had a radio program, John Martin's Story Time, on the NBC Red network in 1933. This radio show has not been found as one of the programs usually listed as sponsored by Cocomalt (typically three major serials in the 1930s), but the Davis Company had been using radio sponsorship and commercials since the mid-1920s; most programs connected with them have not been identified.
Since the item makes no mention of the Martin program, it is believed to be earlier than 1933. Also Martin had an association with Story Parade, a magazine for children that began publication in 1936. Again, it is not believed that this item is as late as that period.
Game No. 12 in this series is known as titled: Treasure Chest.
|Year Range from||1929.0|
|Year Range to||1930.0|
R.B. Davis Company
|Caption||front panel as folded|
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