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Title Ad, Cocomalt: Not even your child can have a straight, sturdy body... By R.B. Davis Co, Hoboken; in LHJ, Nov. 1929.
Object Name Ad, Magazine
Catalog Number 2010.007.0304
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt ad: Not even your child can have a straight, sturdy body... Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, November, 1929, page [131]. Clipped leaf, 10-3/4" x 14" high.

An ad in a series with artistic graphics and a gentle selling style. See notes for text.

"It may be had from your grocer in half-pound, pound and five pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi)."
November, 1929

Not even your child can have a straight, sturdy
body . . . without this precious sunlight vitamin

Don't for a moment make any mistake as to the necessity of Vitamin D for all growing children.
Vitamin D is that mysterious element that comes to us in the direct rays of the sun and is a vital factor in preventing rickets, building strong bones, sound, well-developed teeth, sturdy, straight-as-an-arrow bodies. Without it, the milk minerals (lime and phosphorus) in the diet which go to make these strong bones and sound teeth are not efficiently utilized by the body.
And now that the dark days are coming it is even more important to see that your youngsters have enough of this precious sunlight vitamin. The good that they stored up from the sunshine last summer is fast being dissipated.
Now ... Cocomalt contains the sunlight vitamin - That's why it's so necessary that Cocomalt should be a part of their regular diet -morning, noon and night and for after school lunches.
For extensive research has proved that Cocomalt makes a definite contribution to the antirachitic potency of the diet - and contains Vitamin D in sufficient quantities to aid in building strong bones and sound teeth when taken under normal every-day conditions.
Cocomalt gives them not only the sunlight vitamin but the milk minerals as well. In fact, it increases these minerals by over 50% and adds 70% more nourishment to milk ... It is really a
completely balanced natural food that combines in correct proportions nourishing elements ideally suited to children.
A delicious food drink with a delightful chocolate flavor o And if you've had trouble coaxing your youngsters to take their daily required glasses of milk, you'll find that Cocomalt solves the whole problem. It's such a delicious drink with such a delightful chocolate flavor that children do not say "Must I?" but "May I?"
Cocomalt is as pleasant hot as it is cold . . . and it makes the perfect nourishing hot drink that doctors say is so necessary for children every morning. It may be had from your grocer in half-pound, pound and five pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi).

R. B. DAVIS COMPANY - Hoboken, N. J.
Makers of Davis Baking Powder

R. B. Davis Company, Hoboken, N. J.
Please send me free booklet B-10, "Children of the Sun."

FREE: A fascinating booklet entitled "Children of the Sun." This was prepared by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and its Vitamin D content.

Adds 70% more nourishment to milk
Date 1929
Year Range from 1929
Year Range to 1929
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption Cocomalt, Ladies' Home Journal, Nov. 1929
Imagefile 076\20100070304.TIF
Classification Advertising
Business & Commerce