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Title Ad, Baker's Coconut: Men's Vote Stirs Wives! Husbands' Demand...By Franklin Baker Co, Inc., General Foods, Hoboken, N.J.; in McCall's, October 1930.
Object Name Ad, Magazine
Catalog Number 2010.007.0408
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Baker's Coconut ad: Men's Vote Stirs Wives! Husbands' Demand for Coconut Pie Brings Action! Full-page color advertisement by Franklin Baker Co., Hoboken, N.J. as published in McCall's, October 1930, pg unknown. Clipped leaf, 10-3/8" x 13-1/2" high.

Promoted only Baker's Southern Style (not hyphenated on can or in text as was often found) Moist Coconut in cans; Baker's Premium Shred Coconut is not mentioned.

Ad is copyright 1930 by G.F. [General Foods] Corp. and Franklin Baker is stated as "Franklin Baker Co. (Inc.)" Above the mail-in coupon at lower right: Baker's Coconut is a Product of General Foods Corporation.

Mail coupon includes promotion for a free recipe book and a trial (sample) half-size can for ten cents. Company street address is not given (but an additional address is found for Canada: Franklin Baker, Ltd., Sterling Tower, 19th floor, Toronto 2, Ontario.)

The company was at 15th and Bloomfield Streets.

Advertising copy is done in the style of a newspaper article in the top half; bottom half has a pie slice and recipe for Coconut Cream Pie, Southern Style.
Date 1930
Year Range from 1930.0
Year Range to 1930.0
Search Terms Baker's Coconut
Franklin Baker Company
Fifteenth St.
Bloomfield St.
General Foods Corporation
Caption Baker's Coconut, McCall's Magazine, October 1930
Imagefile 076\20100070408.TIF
Classification Advertising
Manufacturing
Food
Business & Commerce
Domestic Life