|Title||Ad, Cocomalt: Three years or thirty .. you have to mother them all. By R.B. Davis Co, Hoboken; in LHJ, Aug. 1928.|
|Object Name||Ad, Magazine|
|Collection||Hoboken Manufactured Products Collection|
|Credit||Museum Collections. Gift of a friend of the Museum.|
|Scope & Content||
Cocomalt ad: Three years or thirty .. you have to mother them all. Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, August, 1928, page . Clipped leaf, 10-3/4" x 14" high, folded.
An ad in a series with artistic graphics and a gentle selling style. Art depicts a family at the beach; mother, father and a boy holding a sailboat. (While the headline copy states "three years or thirty", the boy appears older than three years of age.)
Coupon to send for half-pound can.
|Year Range from||1928|
|Year Range to||1928|
Davis Baking Powder Company
R.B. Davis Company
|Caption||Cocomalt ad in Ladies' Home Journal, August, 1928|
Business & Commerce