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Title Ad, Tootsie Roll: Captain Tootsie and the Great Jewel Robbery. (Sweets Co. of America, Hoboken); ca. 1944.
Object Name Strip, Comic
Catalog Number 2011.005.0212
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Advertisement: Captain Tootsie and the Great Jewel Robbery. (Sweets Company of America, Hoboken), no date, circa 1944. Full-page color comic strip style ad probably published in True Comics No. 38, August 1944, page unknown; single leaf removed from publication, trimmed, 7" x 9-5/16"; (reverse has the start of ongoing " series - "Special Agent of the Federal Bureau of Investigation.")

The multi-panel strip promoted Tootsie Rolls which were made in Hoboken and the wrapped product is depicted in the ad plus the bottom panel is devoted to the promotion of Tootsie VM, a chocolate drink mix. "It makes milk taste like chocolatey Tootsie Rolls!"

Tootsie VM was apparently introduced in 1943 as a powdered product packaged in glass jars and to be mixed with milk. It was fortified with vitamins and minerals as this ad states which would have made it a competitor to Cocomalt (another product made at that time in Hoboken by R.B. Davis) and Ovaltine. It noted that "No Ration Points" were required for purchase.

Artwork credited to Rod Reed and C.C. Beck.
Notes Rolls
Date 1944
Year Range from 1944
Year Range to 1944
Search Terms Sweets Company of America
Tootsie Roll
Caption Captain Tootsie and the Great Jewel Robbery
Imagefile 107\20110050212.TIF
Classification Advertising
Business & Commerce