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Title Sign: Davis OK Baking Powder double-sided die-cut hanging card, no date, circa 1938-1940.
Object Name Sign, Advertising
Catalog Number 2013.001.0033
Collection Hoboken Manufactured Products Collection
Credit Museum Collections.
Scope & Content Sign: Davis OK Baking Powder double-sided die-cut hanging card, no date, circa 1938-1940.

Printed double-weight cardstock, printed two sides, die-cut, 4-1/4" wide x 8" high; single hang hole centered at top; bottom hole punched later for attachment to a Davis cookbook (see below.) Top string loop for hanging; bottom string loop attaching sign to recipe book.

Sign card depicts a typical product can and identifies it as R.B. Davis Co. and Hoboken, N.J. Also states: Six Sizes.
Form H-13-BP.

The cookbook is a copy of the second edition (1940) of Davis Master Pattern Baking Formulas (see archives 2010.007.0286 for a catalogued copy.)

While the sign would have been created for use in a retail store on or above shelf displays of Davis products, its reason for later attachment (the bottom hole size used indicates that it was a hole punch that was not the same diameter as the one at the top) to the cookbook is unknown but suggests that it was intended to be a display copy although it shows little wear typical of such use.

The weight of the 80-page glossy paper cookbook and the type of string makes it unlikely that the item would have actually been hung for display.
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Date 1938-1940
Year Range from 1938
Year Range to 1940
Search Terms R.B. Davis Company
Davis Baking Powder Company
Caption hanging die-cut sign, Davis OK Baking Powder
Imagefile 225\20130010033-2.TIF
Classification Advertising
Food
Manufacturing
Business & Commerce