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Title Ad, Cocomalt: For Thrills, Adventure, Valuable Gifts; Tune in on "Buck Rogers in the 25th Century." 1834. Radio sponsor Cocomalt made by R.B. Davis Co., Hoboken.
Object Name Ad, Magazine
Catalog Number 2010.007.0193
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content For Thrills, Adventure, Valuable Gifts; Tune in on "Buck Rogers in the 25th Century." Cocomalt. Sponsor product made by R.B. Davis, Hoboken, N.J., 1934. Clipped advertisement, printed in black, from unknown magazine, 4-3/4" wide x 10-1/4" high.

Date determined from a 1934 contest stated in text on reverse.

Cocomalt was a sponsor for several years of this very popular science fiction radio serial. There is artwork showing the characters and spaceships around the text. Davis created a number of premiums that listeners could get by purchasing the product and saving the inner lid seal to redeem for books, toys, etc.

This ad does not promote any specific premiums. It does promote a sample size of the malted chocolate beverage, which is depicted: For trial can, send name and address, with 10 cents to cover cost of packing and mailing to R.B. Davis Co., Dept. 16-B, Hoboken, N.J.

Notes The Buck Rogers in the 25th Century show was on four times a week, Monday through Thursday, and there is list of radio stations on which it was broadcast.

Note the title text - it is "tune in on" rather than "tune in" or "tune into."
Date 1934-1934
Year Range from 1934
Year Range to 1934
Search Terms Cocomalt
R.B. Davis Company
Caption Cocomalt - Buck Rogers premiums; trial (sample) can depicted
Imagefile 075\20100070193.TIF
Classification Radio
Business & Commerce