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Title Lincoln Tunnel: Metropolitan New York 1938. 4 Minute Crossings. Issued by Port of N.Y. Authority, late 1937 to 1938.
Object Name Brochure
Catalog Number 2011.005.0194
Collection Lincoln Tunnel Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Metropolitan New York 1938. 4 Minute Crossings. Holland Tunnel - George Washington Bridge - Lincoln Tunnel - Bayonne Bridge - Goethals Bridge - Outerbridge Crossing. Issued by the Port of New York Authority, late 1937 or early 1938. Single sheet printed in color, 12-1/8" wide x 18-1/8" high folded to 4-/16" wide x 9-1/16" high.

See archives 2011.005.0241 for a 1940 version, similar format, but differing content, issued for the last year of the New York World's Fair.

The brochure opens up to a full-sheet road map of the New York and New Jersey metropolitan area and was intended to promote New York automobile transportation in respect to water crossings such as bridges and tunnels with special mention of the forthcoming New York World's Fair. Although the map is copyrighted 1938 and was probably created for issue in that year, the Lincoln Tunnel did open on Dec. 22, 1937 so the text "to open December 1937" (see below) suggests that this brochure was designed and printed in 1937.

Also, the map was prepared in cooperation with the AAA (Automobile Association of America) and thus it does not include any markings for other modes of transportation such as railroads or ferries.

The outside panels are traffic approach details of Holland Tunnel and George Washington Bridge.

The first opening is to a detailed map of the new Lincoln Tunnel with text and legend.
Text along top: Plan Now to Visit New York World's Fair 1939.
Text along bottom: Introducing a New 4 Minute Crossing, The Lincoln Tunnel, to open December 1937 -- Owned and Operated by - The Port of New York Authority -- 111 Eighth Ave., N.Y.C.

This Lincoln Tunnel map does show the route to Hoboken including Willow Ave. and Park Ave. (see detail image of first opening.) The legend states the "first unit [or tunnel] open December 1937" (opened Dec. 22 as mentioned above) and "final unit [second tunnel] open 1941"; the second tunnel was not finished until 1944 and opened to traffic in 1945.

The four minute crossing was probably intended as the travel time once your vehicle entered the tunnel or was on the bridge, not the total time including tolls or traffic back-ups..
Date 1937-1938
Year Range from 1937
Year Range to 1938
Search Terms Lincoln Tunnel
Holland Tunnel
Port Authority of New York and New Jersey
New York World's Fair, 1939-1940
George Washington Bridge
Caption front panel as folded
Imagefile 103\20110050194.TIF
Classification Geography
Government & Politics