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Title Postal card, imprinted: Wenzel & Raubenheimer, Milk & Cream, Willow Ave. & 2nd St., Hoboken, N.J. N.d., ca.1894-1897.
Object Name Postcard
Catalog Number 2012.001.0219
Collection Hoboken Commerce Collection
Credit Museum Collections.
Scope & Content Business order postal card: Wenzel & Raubenheimer, Milk & Cream, Willow Ave. and Second St., Hoboken, N.J. No date, possibly issued Jan. 1894 to 1897. Postal card, 1 cent Jefferson (see below), 3-1/2" x 5-1/2" wide; no cancel; imprinted with return address; imprinted on message side with promotional text and order form.

Full text is in notes.

In the promotional copy on the message side, Professor Albert Ripley Leeds (1843-1902) of the Stevens Institute of Technology is cited as endorsing the milk pasteurized by the method this dairy used.

The order form on the message side was intended for a doctor / physician ("M.D.") to fill in lines for the name and address of a person to receive delivery of a specified number of quarts of "Pasteurized Milk." No place for entry of any frequency of delivery or if it was just once.
Dates of operation of this dairy not been established. Firm not found in 1893-1894 Boyd's Directory. A Max Wenzel, Apothecary, at 4th and Willow was found. Whether he was associated with Wenzel & Raubenheimer is unkown. No Raubenheimer found in same directory.
Scott catalog UX12: Jefferson in black facing left; issued Jan. 2, 1894; replaced by UX14, Dec. 1, 1897.

While the card here was superceded by a newer design, it may have been in use and issued later than 1897.
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Notes archives 2012.001.0219

Address side imprinted in dark blue with name and address of dairy:

Cor. Willow Ave. and Second St.,


Message side (back) imprinted in same dark blue with round company logo with trademark at upper left, text:

Wenzel & Raubenheimer, Willow Ave & 2nd St Hoboken, N.J.
The Only Genuine Sterilized Milk
[cross at center with monogram W & R] Pasteurized Milk

telephone number below it: Telephone Call 299 F.

To the right of logo is promotional text:

Our Pasteurized Milk is a pure cow's milk, which, Directly After Milking (please note this, OUR method), is sterilized and, according to Prof. Leeds, of Stevens Institute [of Technology], is the only genuine sterile milk—free from all germs—sold at present. Just the milk for babies and invalids as well as for all household purposes.

Recommended and prescribed by all physicians.

Put up in amber (light brown) patent milk jars. Price 10c. per quart.

Daily wagon service in Hoboken, West Hoboken, Union Hill, Jersey City, Jersey City Heights and Newark.
Below this text is a form to be completed, which is partially done on this card:

Please deliver to M __________________


[holographic ink] 1 [printed] _____ qt. Pasteurized Milk.
[holographic ink] J. H. Martin _______________ [printed] M.D.
People Leeds, Albert Ripley
Martin, Dr. J. H.
Date 1894-1897
Year Range from 1894
Year Range to 1897
Search Terms Wenzel & Raubenheimer, Milk & Cream
Willow Ave.
Second St.
Stevens Institute of Technology
Caption address side
Imagefile 182\20120010219.TIF
Classification Dairies
Business & Commerce