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Title Book, coloring: Walt Disney's Pinocchio. Cocomalt giveaway, 1939.
Object Name Book, Coloring
Catalog Number 2010.007.0064
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt issue: Walt Disney's Pinocchio. Racine, WI: Whitman Publishing Company, copyright 1939 Walt Disney Productions. Copy 1: Booklet, 48 pages plus printed cardstock covers, 8-1/2" x 11-3/8" high. See below for copy 2 description. See archives catalog 2010.007.0065 for the retail store display poster.

Title page: Walt Disney's version of Pinocchio with pictures to color.

A free promotional coloring book edition issued, a 1939 giveaway, by Cocomalt. There is a full page advertisement for Cocomalt on the inside back cover. Hoboken nor the maker of Cocomalt, R. B. Davis Co., are stated in the book or the ad, but Cocomalt and Davis were located in Hoboken. See notes about this edition.

This text paper is a low quality paper typical of coloring books; it is slightly yellowed with some faint foxing near fore-edge. It is in remarkably good and apparently never used by a child.

Copy 2: poor condition: it lacks the first leaf (pp [1]-2); heavily worn; colored as would be typical for a copy played with by a young child.

The Cocomalt ad depicts a typical can. It compares the local nutrition of an "Egyptian Boy" and "Eskimo Boy" to an "American Boy" and promotes Cocomalt as necessary nourishment for the "American."
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Notes Donor stated that the dealer from whom this was purchased listed this as Whitman picture book 709 and that it predates the Four Color #92 according to Overstreet; this issue is not listed in Overstreet.
Date 1939-1939
Year Range from 1939.0
Year Range to 1939.0
Search Terms Cocomalt
R.B. Davis Company
Caption Copy 1: front cover & pg [1] title
Imagefile 074\20100070064.TIF
Classification Food