|Title||Davis Master Pattern Baking Formulas. Published by R. B. Davis Co., Hoboken, N.J. Copyright 1938.|
|Collection||Hoboken Manufactured Products Collection|
|Scope & Content||
Davis Master Pattern Baking Formulas. Published by Home Economics Department, R. B. Davis Company, Hoboken, New Jersey. Copyright 1938.
Booklet, 6" x 9" high, 80 pp. plus cover; black-and-white and color photos & illustrations. Table of Contents; Index.
This booklet is the first edition (or printing) of this title. A
"second edition" (probably 2nd printing) followed in 1940.
This copy has previous owner's name (Theresa Kristan) and 1939 date inscribed on page 3.
A more comprehensive recipe and baking instruction book than earlier Davis publications (it apparently shows the influence of the very popular cookbook, The Joy of Cooking, which had its first trade edition in 1936.) Baking Formulas was a new title in a long line of publications created to promote the Davis company's main product, Davis OK Baking Powder. While 'Master Pattern' in the title suggests it may have been intended for bakeries or restaurants, the recipes, images of kitchens and the presentations of finished baked goods definitely appear to be for the home cook or domestic help.
It also promoted two other products they offered: Cocomalt and Cut-Rite Waxed Paper. Cocomalt, a chocolate malted beverage they made, is found in the ingredients list of selected recipes. Cut-Rite Waxed Paper is seen in photographs which show the box and the paper in use as well as instructional text specifiying it in some steps. It is a product that they did not make (another Hoboken company manufactured it), but were the exclusive distributors for it at that time.
|Year Range from||1938|
|Year Range to||1938|
R.B. Davis Company
Cut-Rite Waxed Paper (R.B. Davis)
Business & Commerce