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Title Booklet: My Favorite Cocomalt Recipes. Elsie Stark, Dir., Home Economics Dept., R.B. Davis Co., Hoboken. N.d., ca. 1929-1931.
Object Name Booklet
Catalog Number 2010.007.0098
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content My Favorite Cocomalt Recipes. Compiled by Elsie Stark, Director, Home Economics Department, R.B. Davis Company, Hoboken, N.J. No date, circa 1929-1931. Booklet, 5-1/4" wide x 7-3/4" high, 16 pp. including covers.

Davis listed their main product offerings on page [2]: "Manufacturers of Davis Baking Powder, Davis Dry Yeast Baking Powder, Cut-Rite Waxed Paper and Cocomalt. Cocomalt is sold at all groceries and leading drug stores. It comes in the 1/2 pound, the 1 pound and the economical 3 pound family size."

Cut-Rite Waxed Paper helps to date this item. It was invented in Hoboken by a Roswell Rausch (he did not invent wax paper - see notes) in 1927, who owned a paper machine company. Apparently Davis took on distribution and sale of the product for several years (at least until 1940), but it did not always appear on its product lists. (By later 1930s advertisements are seen for it listing the Automatic Paper Machinery Co., Hoboken, as the manufacturer and distributor.)

Also helping to date this recipe book is a patent number on page [15] (see notes for text) for the licensed formula on which Cocomalt was based. It was was granted on August 14, 1928.
Notes Rausch did not invent wax paper, but a method of putting it on small tubes and in a package with a cutting edge making it easy to tear and thus convenient for use. It became the dominant brand in this product line.
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Text from page 14:

INDEX

Subject
COCOMALT DRINKS
Cocomalt Cold 5
Cocomalt Hot 5
Cocomalt Puff 5
Cocomalt Oriental 5
COCOMALT RECIPES CAKES
Cocomalt Devils Food Cake 6
Cocomalt Layer Cake -6
Cocomalt Fudge Cake 6
ICINGS AND FROSTINGS
Cocomalt Milk Icing 7
Cocomalt Fudge Frosting No. 17
Cocomalt Fudge Frosting No. 2 7
Cocomalt Mocha Icing No. 1 7
Cocomalt Mocha Icing No. 2 8
Cocomalt Icing 8
COOKIES AND SMALL CAKES
Cocomalt Brownies 8
Cocomalt Pinwheels 8
Cocomalt Oatmeal Cookies 9
Cocomalt Nut Cookies 9
WAFFLES
Cocomalt Waffles 9
ICE CREAM AND MOUSSES
Cocomalt Ice Cream 10
Cocomalt French Mousse 10
Cocomalt Mousse 10
Cocomalt Delight 10
COCOMALT SAUCES
Cocomalt Sauce No. 1 11
Cocomalt Sauce No. 2 11
Cocomalt Sundae Supreme 11
PUDDINGS
Cocomalt Pudding 12
Cocomalt Caramel Cream Custard 12
Cocomalt Junket 12
Cocomalt Graham Cracker Pudding 12
PIES
Cocomalt Pie 13
Heavenly Pie 13
CANDIES
Cocomalt Fudge 13
Cocomalt Mysteries 13

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Text from page [15]

Highest Authority Accepts Claims Made for Cocomalt

COCOMALT, and the claims made for it, are accepted by the American Medical Association Committee on Foods.

COCOMALT is licensed by the Wisconsin Alumni Research Foundation under Steenbock Patent No. 1,680,818.

COCOMALT has also been tested, accepted and approved by the food authorities of the following publications:
1- Good Housekeeping
2- Household Searchlight
3- The Parents' Magazine
4- Child Life
5- Delineator
6- Junior Home
7- Ladies' Home Journal
8- Woman's Home Companion
9- McCall's Magazine
10- Pictorial Review
11- Herald Tribune Institute
Date 1929-1931
Year Range from 1929
Year Range to 1931
Search Terms Cut-Rite Waxed Paper (R.B. Davis)
Cocomalt
R.B. Davis Company
Caption pg [1]: front cover
Imagefile 075\20100070098.TIF
Classification Food
Advertising
Manufacturing
Business & Commerce