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Title Trade card, 2: Heckers' Perfect Baking Powder with 1881 testimonial by Prof. Henry Morton, Pres., Stevens Institute of Technology, Hoboken.Issued by the G.V. Hecker Co., n.d., ca. 1882-1890.
Object Name Card, Trade
Catalog Number 2013.005.0080
Collection Stevens Institute of Technology Collection
Credit Museum Collections. Gift of a Friend of the Museum.
Scope & Content Trade card, two: Heckers' Perfect Baking Powder with testimonial by Professor Henry Morton, President of Stevens Institute of Technology, Hoboken. Testimonial dated Nov. 30, 1881. Issued by the G.V. Hecker Co., no date, ca. 1882-1890.

Chromolithographed card stock with back imprinted in black, 3-1/4" x 5-1/2" wide. Both cards have printer's name in front lower right border: The Hatch Lith. Co. New York.

These cards are held for their association with Stevens Institute of Technology and not as trade cards distributed by any Hoboken business although other copies may have been locally available in their era.

Card 1: Sentimental scene of children playing badminton in a pastoral setting with a fountain in background and river in the distance; the net is lettered in squares: Heckers' Perfect Backing Powder. Company is identified on front in sign at lower right corner: G.V. Hecker & Co., Croton Mills, Flour. Farina. Self Raising Flour. Established 1843. Back has Morton testimonial dated Hoboken, November 30, 1881. Full text is in notes.

Issue date of this card is estimated as not earlier than 1882 due to the Nov. 1881 testimonial. Possible late date is 1885-1886 (see below)

Card 2: Sentimental scene of children shooting arrows at a square sign target, again a pastoral setting with a house in the distance. The target is lettered in squares: Heckers' Perfect Backing Powder. Reverse has more extensive text than card 1. It includes reference to the Morton testimonial. Full text is in notes.

Again, dating is similar to card 1.

Some dating considerations:
-the 203 Cherry Street address may be useful to establishing an appropriate late date.
-Dr. Edward G. Love, is stated as an analytical chemist for the government on card 2. An 1886 article has been seen listing him as a "late government chemist." (n.b. he died in 1919.)

Heckers' as of 2013 was still a retail store brand of flour using the name Heckers, with no apostrophe.
Notes Archives 2013.005.0080


Text back of card 1:

President of Stevens' Institute of Technology, on

Hoboken, N. J., November 30, 1881.

Messrs. George V. Hecker & Co.:

Gentlemen : I have had occasion to make analyses of your Self-Raising Flour and Buckwheat and Griddle Cake Flour on a number of occasions, not only for you, but for others who wished to know what were the materials contained in these articles, and have for many years used them in my own family, and can testify most emphatically that they are agreeable, nutritious and perfectly wholesome. The ingredients employed in their preparation are not only entirely harmless as so used, but have been recommended by the highest authorities in medical and physiological science, as the most wholesome and in all respects desirable preparations now known for the purpose of raising bread, cakes, etc.

Yours, &c.,


[end text on back of card 1]


Text back of card 2:


The contract for supplying the United States Government with 80,000 pounds of Baking Powder has been awarded to George V. Hecker & Co., their Perfect Baking Powder having been tested by Dr. Edward G. Love, analytical chemist for the Government, and recommended by him for its excellence, and because it contained a higher percentage of gas (which means that it will make lighter bread and biscuit) than either the "Royal" or any of the other cream tartar baking powders which he examined. It will thus be seen that when Heckers' Perfect Baking Powder is submitted to an impartial test, its superiority is acknowledged, and the popular verdict so emphatically expressed in its favor is fully sustained.

What The Royal Company Said
In 1879, when they DID get the contract:

" This year (1879) the United States Government supplies to the Indians not less than 56,000 pounds of Royal Baking Powder, which is another positive proof of the superiority of this powder, as its selection depended on the tests of competent chemists, and the Royal Baking Powder was recommended after a careful analysis.

In 1881, when they did NOT get the contract:

" The Indian Department some time ago advertised for proposals for supplying Baking Powder, but expressly gave notice that medium goods and prices only are required.

" Under these conditions the Royal Baking Powder was not offered; being strictly fine goods of the highest possible grade and beyond what was required for the Indians, no sample was sent; instead, however, we submitted a special brand of medium goods of such as we have heretofore for several years furnished the indian Department.

To these contradictory statements we would add that what the Royal Company offer the public as "strictly fine goods" is proved, by numerous tests made by Professor Henry Morton, president of Stevens Institute, to be of even less strength than the sample f urnished by them this year to the Government.

With this presentation of facts, we leave it to our customers and the public to decide whether it was the Royal Baking Powder or a special brand which was in competition when the award was given to Heckers' Perfect Baking Powder, because of its excellence and strength.

203 Cherry St., New York.

[end text on back of card 2]


People Morton, Henry Samuel
Date 1882-1890
Year Range from 1882
Year Range to 1890
Search Terms Stevens Institute of Technology
Caption card 1: front
Imagefile 199\20130050080.TIF
Classification Advertising