Archive Record

  • Email This Page
  • Send Feedback
Title Ad, magazine: New York Harbor. Maxwell House Coffee full-page ad. 1947.
Object Name Ad, Magazine
Catalog Number 2013.005.0222
Collection Maxwell House Coffee, Hoboken Division, Collection
Credit Museum Collections. Gift of a Friend of the Museum.
Scope & Content Magazine advertisement: New York Harbor. Maxwell House Coffee full-page ad. No date (1947 stated by donor.) Circa 10-1/2" x 13-11/16" high.

An ad in the " Part of the American Scene " campaign. Main artwork is a painting by Ferdinand E. Warren, A.N.A.

Notable is the depiction of the products in the lower right where it is stated: NEWS! Now in Instant form too!
(A labeled jar of instant coffee is shown along with a can and jar of the roasted coffee.)

Magazine not indicated, probably Life or Fortune. (Reverse is a Buick automobile ad.)
----
Maxwell House Coffee operated a factory in Hoboken when this ad was published. It was one of four U.S. plants operated by its owner, General Foods Corp., and was at the time the largest coffee processing plant in the world. Ad promoted the two radio show that they sponsored in this period: "Maxwell House Coffee Time" starring George Burns and Gracie Allen (ran Sept. 20, 1945 to June 23, 1949.)




Date 1947
Year Range from 1947
Year Range to 1947
Search Terms General Foods Corporation
Maxwell House Coffee plant
Caption full page
Imagefile 223\20130050222.TIF
Classification Advertising
Business & Commerce
Coffee
Manufacturing