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Title Ad, Cocomalt: A good coat of a promise... By R.B. Davis Co, Hoboken; in LHJ, Aug. 1929.
Object Name Ad, Magazine
Catalog Number 2010.007.0302
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt ad: A good coat of a promise of strong bones - sound teeth. Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, August, 1929, page [102]. Clipped leaf, 10-3/4" x 14" high.

An ad in a series with artistic graphics and a gentle selling style. See notes for text.

"You may get Cocomalt from your grocer in half-pound, pound and five- pound cans."

August, 1929

A good coat of tan.. is a promise of strong bones - sound teeth

If children could live in the sunshine all the year round, they'd all be as healthy and vigorous as you please. Even a month at the beach, as every mother knows, does wonders for a youngster.

Science has only recently discovered one reason why sunlight is so beneficial. It is because the direct rays of the sun have been found to be a source of the famous Vitamin D. ... In some form or other, children must have this important vitamin -for without it, the milk minerals (lime and phosphorus) in their diet which go to make strong bones and sound teeth are not utilized by the body.

Vitamin D is contained in Cocomalt

Sunlight, however, is not the sole source. Extensive research has proved conclusively that Cocomalt makes a definite contribution to the anti-rachitic potency of the diet-and contains Vitamin D in sufficient quantities to aid in building sturdy bones and sound teeth when taken under normal everyday conditions.
Cocomalt, as you know, is a delicious balanced food drink that children really love. And it brings them not only the actual sunlight vitamin but mineral salts (lime and phosphorus) as well.
Indeed, Cocomalt increases the milk minerals (lime and phosphorus) by over 50% - and adds 70% more nourishment to milk. Cocomalt combines, in correct proportions, nourishing elements ideally suited to children.

Children drink it because they like it

And all this in a delicious drink-with a delightful chocolate flavor-that children love and will take without coaxing. Indeed, mothers find that Cocomalt is one sure way of making children take the daily required glasses of milk they need so much.
It's good cold. It's good hot. It's good for breakfast, dinner and supper-and between meals, too. It's good for your children all the year round. Without question Cocomalt should be a part of every child's diet. Give it to them regularly and see what dividends it will pay in health and strength and vigor.

You may get Cocomalt from your grocer in half-pound, pound and five- pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi). If your grocer cannot supply you, take advantage of the sample offer.

R. B. DAVIS COMPANY - Hoboken, N. J. - Makers of Davis Baking Powder
R. B. Davis Company, Hoboken, New Jersey Enclosed find 10 cents. Send me booklet B-7 and sample of Cocomalt mentioned above.

A GENEROUS SAMPLE AND BOOKLET - Send 10 cents (to cover the cost of mailing) and we will forward you a generous sample can of Cocomalt-together with a fascinating booklet entitled "Children of the Sun." This booklet was prepared for the R. B. Davis Company by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D, the sunlight vitamin.

Adds 70% more nourishment to milk
Date 1929
Year Range from 1929
Year Range to 1929
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption Cocomalt, Ladies' Home Journal, Aug. 1929
Imagefile 076\20100070302.TIF
Classification Advertising
Business & Commerce