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Title Magazine ad: Ruthrauff & Ryan, Inc. promoting their advertising for client, Cocomalt.
Object Name Ad, Magazine
Catalog Number 2013.005.0109
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a Friend of the Museum.
Scope & Content Magazine ad by Ruthrauff & Ryan, Inc. promoting their advertising program for client, Cocomalt. No date, circa 1933.

Full page black-and-white advertisement, page 13 as removed from unnamed publication. Full text is in notes.

Cocomalt was made in Hoboken by the R.B. Davis Co.
Notes Archives 2013.005.0109

Cocomalt has Biggest Year in History

Cocomalt's pageant of progress got underway in 1930, the first depression year. 1931 set a new high for sales. 1932 held up in spite of conditions. And in 1933 - decidedly no banner year, in spite of the first feeble flick-erings of general recovery — Cocomalt enjoyed the biggest year of its history!

In a highly competitive field, under pressure not only from rivals with healthy advertising appropriations, but also from cut-price, non-advertised brands, Cocomalt has marched right on up. And marched, be it observed, without employing any freak "deals", without cutting prices, or without disproportionate advertising expenditures.

Cocomalt's success is a tribute to an alert and aggressive sales force; to a product whose excellence has been recognized by the medical profession; to an organization determined to go ahead in the face of all obstacles.

Our part in Cocomalt's rise began in 1930. At the beginning every possible advertising appeal was thoroughly tested — a process that has continued ever since. Magazines and radio have carried the Cocomalt message — a message that has never failed to interest and excite the parents and the children of America. And a message, evidently, that has never failed in its resolve to produce increasing sales in spite of unfavorable business conditions.

Ruthrauff and Ryan, Inc.

Date 1933
Year Range from 1933.0
Year Range to 1933.0
Search Terms Ruthrauff & Ryan, Inc.
R.B. Davis Company
Imagefile 204\20130050109.TIF
Classification Advertising