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Title Ad, Cocomalt: They start back to school so sturdily... Full-page magazine ad by R.B. Davis Co, Hoboken; in LHJ, Sept.1929.
Object Name Ad, Magazine
Catalog Number 2010.007.0303
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Cocomalt ad: They start back to school so sturdily... Full-page color magazine ad by R.B. Davis Co., Hoboken, N.J., as published in Ladies' Home Journal, September, 1929, page [98]. Clipped leaf, 10-3/4" x 14" high.

An ad in a series with artistic graphics and a gentle selling style. See notes for text.

September 1929

They start back to school
so sturdily ... and then what happens?

It's true with so many, many children. All summer long they've been outdoors-living in the sunshine. Maybe they've had a month at the beach-with a fine, healthy coat of tan to show.
And then they go back to school. They're indoors during the hours when the sun is strongest. And after a few months much of the good of vacation and outdoor life seems to have been dissipated . . .
You see, sunlight is so important to growing children. That's because the direct rays of the sun are a source of Vitamin D, the precious sunlight vitamin. Without Vitamin D, the minerals (lime and phosphorus) in their diet which go to prevent rickets (soft bones, bowed legs) and to develop strong bones and sound teeth are not fully utilized by the body.

Cocomalt contains Vitamin D-the sunlight vitamin

And that's why, when they go back to school, Cocomalt should more than ever become a part of every meal and after-school lunch.
For extensive research has proved that Cocomalt makes a definite contribution to the anti-rachitic potency of the diet-and contains Vitamin D in sufficient quantities to aid in building sturdy bones and sound teeth when taken under normal everyday conditions.
But Cocomalt is even more than this. It is a delicious, completely balanced, natural food drink that children really love. And it brings them They Start baclt to school not only the actual sunlight vitamin but the necessary mineral salts (lime
and phosphorus) as well.
Indeed, Cocomalt increases the milk minerals by over 50%, and adds 70% more nourishment to milk, combining, in correct proportions, nourishing elements ideally suited to children.

A delicious chocolate- flavor drink

Your youngsters will like Cocomalt. Outside of any question of its value in a diet, it's a delicious drink with a delightful chocolate flavor-as good for parties as it is for breakfast. And many an anxious mother has discovered that it's one sure way to make children take the daily glasses of milk they need.
A cold drink in summer. A nourishing hot drink in winter. It's good either way. Give it to them regularly-and often. It will help them grow up with the strong bones, well-developed teeth-the strength and vigor-that are every child's birthright.
You may get Cocomalt from your grocer in half-pound, pound and five-pound cans. The half- pound size is 25 cents (30 cents west of the Mississippi). If your grocer cannot supply you, take advantage of the sample offer.

R. B. DAVIS CO., Hoboken, N. J. Makers of Davis Baking Powder

A generous sample and booklet - Send 10 cents (to cover the cost of mailing) and we will forward you a generous sample can of Cocomalt-together with a fascinating book entitled "Children of the Sun." This booklet was prepared for the R. B. Davis Company by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D, the sunlight vitamin.

R. B. Davis Co., Hoboken, N.J. Enclosed find 10 cents. Send me booklet B-8 and sample of Cocomalt mentioned above.

Adds 70% more nourishment to milk

Date 1929
Year Range from 1929
Year Range to 1929
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption Cocomalt, Ladies' Home Journal, Sept. 1929
Imagefile 076\20100070303.TIF
Classification Advertising
Business & Commerce