Archive Record

  • Email This Page
  • Send Feedback
Title Brochure: Swimming Pretty with Ayvad Water-Wings. Issued by Ayvad Water-Wings, Inc., Hoboken, n.d., ca. late 1930s or early 1940s.
Object Name Brochure
Catalog Number 2012.001.0103
Collection Hoboken Manufactured Products Collection
Credit Museum Collections.
Scope & Content Swimming Pretty with Ayvad Water-Wings. It's As Simple as A B C. Issued by Ayvad Water-Wings, Inc., Hoboken, no date, circa late 1930s or probably early 1940s. Single folio, 3-1/4" wide x 4-5/8" high, [4] pp.

Photo of girl on front cover swimming with this flotation device (not truly a life vest.) Interior images are the ABC's with drawings and text of how to open, inflate and tie it on.

The inside pages contain text:
The mark "Water-Wings" is a registered trade mark of Ayvad Water-Wings, Inc., Hoboken, N.J.
Manufactured by Ayvad Water-Wings, Inc., Hoboken, N.J.

Type fonts and illustrations suggests the date range for this item. Apparently at some time in the early 1940s the company moved to Union City, N.J. as listed in the 1946 Industrial Directory of New Jersey.

The back cover uses the Water-Wings logotype with an asterisk for "Pat. Pending." The product itself was patented decades earlier, so the pending patent may have been for the logo design.



One known location in Hoboken was at 1023-1027 Clinton Street.
Date 1936-1944
Year Range from 1936
Year Range to 1944
Search Terms Ayvad Manufacturing Company
Caption front cover
Imagefile 157\20120010103.TIF
Classification Manufacturing
Advertising
Business & Commerce
Recreation