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Title Label: Baker's Coconut. Southern Style. 1/4 lb. Franklin Baker Div., General Foods, Hoboken, n.d., ca. 1938-1943.
Object Name Label
Catalog Number 2010.007.0103
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Baker's Coconut. Southern Style. Label for a 1/4 pound can. Manufactured by Franklin Baker Division of General Foods Corporation, Hoboken, N.J. No date, circa 1938-1943. Paper, full color, 3-5/8" high x 8" wide. (Removed at some earlier time from a food can.)
Notes Dating is estimated from several points: product name is in two lines above the center image of a coconut (this style was used in the late 1930s); the U.S. patent number from 1926 (1,612,087) would have expired in 1943; and the "Seven Minute Frosting Recipe" is at least from 1930.

Baker's Phillipines coconut facility was destroyed in World War II and the product did not return until 1948.
Date 1938-1948
Year Range from 1938
Year Range to 1943
Search Terms Franklin Baker Company
Baker's Coconut
General Foods Corporation
Imagefile 075\20100070103.TIF
Classification Food
Manufacturing
Business & Commerce