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Title The Basic Sweet Dough Formula. 11th Edition. (Fleischmann's Yeast ) Standard Brands Inc., (N.Y., U.S.A. ) Copyright 1936.
Object Name Booklet
Catalog Number 2010.007.0221
Collection Hoboken Commerce Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content The Basic Sweet Dough Formula. Eleventh Edition. Standard Brands Incorporated, (New York, U.S.A. ) Copyright 1936. Booklet, 7" x 10" high, 43 pp plus covers, photo illustrated. Two punched holes left margin as issued; additional hand punched hole for string at top left. Stained lower right corner of text leaves; not affecting text.

The publication here is for promoting Fleischmann's Yeast products to the professional baker with large batch recipes (one gallon and five gallon) for a variety of baked goods. Cookbook.

Additional cover text:
A Labor-Saving Development in the Sweet Goods Market.

Fleischmann's Yeast Service
Fleischmann's Frozen Eggs
Fleischmann's Cake Leaveners

Other products manufactured or distributed by Standard Brands at this time for the retail grocery or restaurant market such as Royal Baking Powder, Royal Desserts (gelatin fruit flavors & puddings) and Chase & Sanborn Coffee, Teas are not promoted or mentioned in this recipe or cook book.

The company always used New York on labeling, publications and advertisements so it is uncommon for either 'New York, N.Y.' or 'N.Y., U.S.A.' to not be found anywhere in this edition.

Notes Standard Brands was formed in 1929 and had a manufacturing / distribution facility in Hoboken (two thirds of the 'Lipton Tea' building was actually used by Standard) about this period, exact date not established and also undetermined is whether the actual products featured in this cookbook were made here or just packaged / distributed from Hoboken. The company always used New York on labeling, publications and advertisements so it is unusual for the New York, N.Y. location to not be found anywhere in this edition.
Date 1936
Year Range from 1936
Year Range to 1936
Search Terms Standard Brands
Caption front cover
Imagefile 076\20100070221.TIF
Classification Food
Business & Commerce