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Title Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 2nd ptg.
Object Name Cookbook
Catalog Number 2010.007.0189
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Baker's Coconut Cut-Up Cakes. A calendar of new cake-making ideas! Published by Franklin Baker Division, General Foods Corporation, Hoboken, New Jersey. Copyright 1956. (Second printing, so marked, probably issued 1957-1959.) Booklet printed in full color, 4-3/4" x 6-1/4" high, unpaginated [32 pp.]

Second printing is the same in all regards as the first printing; see archives 2010.007.0178 for a copy of the first printing that is fully imaged.

It is not a true calendar or recipe book. A how-to decoration guide for a cake-of-the-month with blank lines for each month where an owner could record holidays, birthdays, anniversaries and other special events. On pages [2-3] "Baker's brings you a whole year of gay new cakes... and a fabulous new form of coconut!" and back cover, page [32], "fabulous new Angel Flake" coconut. Packaging in a can and box are shown on page [3] and back cover.

The cakes were intended to be constructed by cutting up layer cakes to make whimsically themed and shaped desserts for presentation. Besides a photo of the finished cake, there are how-to photos.

January - Mr. Snowman
February - Ever - Lovin' Heart
March - Coco The Nutty Clown
April - Quick - Like - A - Bunny
May - Merry Month of Maypole
June - King for Dad's Day
July - American Eaglet [eagle]
August - Sailin' Down The Bay [sailboat]
September - Ding Dong [a old schoolhouse]
October - Hallo Witch
November - Gobble-Gobble Gobbler [turkey]
December - Dear Santa

Plus: Fuzzy Fido; Cut-Up Kids; Coconut Birthday Cake

Publication promoted the sale and use of Baker's Coconut and was the first in a series on these cake styles. Previous booklets related to the product were straightforward recipe books. With varying titles, formats and major revisions (the next was in 1959), editions of Cut-Up Cakes were published for over three decades, well after the Franklin Baker Division left Hoboken.

This one was not a free publication although no price is stated. Packaged products and advertising carried instructions to send 15 cents ("coin, check or money order") to Cut-Up Cakes ... Kankakee, Illinois. (This place for fulfillment would indicate that the booklet itself was not produced in Hoboken; likely created by the General Foods Kitchens located elsewhere .)
Date 1956-1957
Year Range from 1956
Year Range to 1957
Search Terms Franklin Baker Company
Baker's Coconut
General Foods Corporation
Caption covers (pp [1] + [32] of second printing
Imagefile 075\20100070189.TIF
Classification Advertising
Social & Personal Activity
Domestic Life
Business & Commerce