|Title||Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 2nd ptg.|
|Collection||Hoboken Manufactured Products Collection|
|Credit||Museum Collections. Gift of a friend of the Museum.|
|Scope & Content||
Baker's Coconut Cut-Up Cakes. A calendar of new cake-making ideas! Published by Franklin Baker Division, General Foods Corporation, Hoboken, New Jersey. Copyright 1956. (Second printing, so marked, probably issued 1957-1959.) Booklet printed in full color, 4-3/4" x 6-1/4" high, unpaginated [32 pp.]
Second printing is the same in all regards as the first printing; see archives 2010.007.0178 for a copy of the first printing that is fully imaged.
It is not a true calendar or recipe book. A how-to decoration guide for a cake-of-the-month with blank lines for each month where an owner could record holidays, birthdays, anniversaries and other special events. On pages [2-3] "Baker's brings you a whole year of gay new cakes... and a fabulous new form of coconut!" and back cover, page , "fabulous new Angel Flake" coconut. Packaging in a can and box are shown on page  and back cover.
The cakes were intended to be constructed by cutting up layer cakes to make whimsically themed and shaped desserts for presentation. Besides a photo of the finished cake, there are how-to photos.
January - Mr. Snowman
February - Ever - Lovin' Heart
March - Coco The Nutty Clown
April - Quick - Like - A - Bunny
May - Merry Month of Maypole
June - King for Dad's Day
July - American Eaglet [eagle]
August - Sailin' Down The Bay [sailboat]
September - Ding Dong [a old schoolhouse]
October - Hallo Witch
November - Gobble-Gobble Gobbler [turkey]
December - Dear Santa
Plus: Fuzzy Fido; Cut-Up Kids; Coconut Birthday Cake
Publication promoted the sale and use of Baker's Coconut and was the first in a series on these cake styles. Previous booklets related to the product were straightforward recipe books. With varying titles, formats and major revisions (the next was in 1959), editions of Cut-Up Cakes were published for over three decades, well after the Franklin Baker Division left Hoboken.
This one was not a free publication although no price is stated. Packaged products and advertising carried instructions to send 15 cents ("coin, check or money order") to Cut-Up Cakes ... Kankakee, Illinois. (This place for fulfillment would indicate that the booklet itself was not produced in Hoboken; likely created by the General Foods Kitchens located elsewhere .)
|Year Range from||1956|
|Year Range to||1957|
Franklin Baker Company
General Foods Corporation
|Caption||covers (pp  +  of second printing|
Social & Personal Activity
Business & Commerce