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Title Advertising specimen leaf: 3 printed candy labels including Fisher's Pine Apps (made by S. Fisher & Co., Hoboken), n.d., [1927.]
Object Name Label, Product
Catalog Number 2012.001.0021
Collection Hoboken Manufactured Products Collection
Credit Museum Collections.
Scope & Content Advertising specimen leaf with three printed candy labels including one for Fisher's Pine Apps (made by S. Fisher & Co., Hoboken), no date, [1927.] Color printed clear glassine paper, 8" wide x 11" high (bottom apparently trimmed; see notes for likely bottom margin content.)

A printing or engraving company (name of firm has not been found) published this specimen leaf. It was originally found in a 1927 trade publication (typical of the era were publications incorporating inserted or tipped-in examples as advertisements from many sources.)

From top:
a. Fisher's Pine Apps, Milk chocolate; printed rectangle, 3-5/8" high x 5-1/4" wide (unknown if this is a typical or true size that that was actually made for the product or just a printer's proof scaled to the publication format.)
This label is for a Hoboken made product. Solomon (known as Sol) Fisher, was the S. Fisher of S. Fisher & Co., a wholesale candy and confectionery manufacturer based in Hoboken from 1902 until it closed in 1937. Brothers Asher C. Fisher (referred to as A.C.) and Louis A. Fisher (known as L.A.) were also principals in the firm.

b. Schutter's Bit-o-Honey Confection (not related to S. Fisher & Co.)

c. McDonald's IT, 5 cents (not related to S. Fisher & Co.)

Notes Per eBay source: THE FOLLOWING AD IS PART OF A UNIQUE COLLECTION OF 1927 ADVERTISEMENTS WE ARE OFFERING . PUBLISH[ed] BY A PHOTO-ENGRAVING COMPANY TO SHOW EXAMPLES OF THE WORK THEY HAD DONE. MANY OF THESE WERE USED IN WEEKLY PUBLICATIONS, CATALOGS AND OTHER MEDIAS AND WERE NEVER PRINTED IN THIS SIZE OR ON THIS QUALITY OF PAPER. MOST GIVE THE PROCESS OF HOW THE PRINTING WAS ACTUALLY COMPLETED WITH A FOOT NOTE STATING THAT THEY WERE COURTESY OF THE MANUFACTURER [cataloger's note: this is not true for the the item here.]
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According to Lewis Korn, the Pine Apps candy was created when one of the Fisher brothers were on a trip and noted that pineapples being processed for canning were being cored. The cores had no commercial value and were disposed off. They had some barrels of the cores shipped to them and developed a mashing and cooking process that made them usuable for candymaking. Thus their line of Pine Apps was created.
People Fisher, Sol
Date 1927
Year Range from 1927
Year Range to 1927
Search Terms S. Fisher & Company (wholesale confectioners)
Caption detail a: Fisher's Pine Apps Milk Chocolate
Imagefile 139\20120010021.TIF
Classification Manufacturing
Business & Commerce
Factories
Food
Advertising