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Title Brochure: Baker's Coconut promotion for Premium Shred replacing Southern Style due to WWII. Issued by General Foods Corp., cpyrt 1943.
Object Name Brochure
Catalog Number 2010.007.0149
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Brochure: Baker's Coconut promotion for Premium Shred replacing Southern Style for the duration of World War Two. Issued by General Foods Corp., copyright 1943. Printed paper, full-color, 5-7/8" high x 10" wide folded to 3-5/16" wide.

Not stated but Baker's Coconut was made by the Franklin Baker Division of General Foods and was located in Hoboken.

Depicts two dancing cans of the Southern Style Coconut product in military uniforms and box of Premium Shred on panels 1 to 3 with rhyming text for each such as this found on the front cover, panel 1:
I'm getting scarce! They need my tin!
Because we've got a war to win.
So good-by, folks, until it's through!
And now let me present to you ...

From lower text on panel 3:
One of these days Baker's Southern Style Coconut will be back again! ... Tin shortages have forced this fine product temporarily off the market. (Then, too, the armed forces buy, and are entitled to, lots of the best coconut.)
But, while you're waiting - enjoy delicious coconut by switching to Baker's Premium Shred!
There are also four recipes using the boxed coconut.
Notes Tin and other metals were considered strategic materials for the war effort and civilian use was typically restricted during wartime.

Also noteworthy is that the company's coconut processing facilities in the Phillipines were destroyed in the war. While some Carribean and South American sources were available, shipping restrictions made it difficult to maintain supplies.
Date 1943-1943
Year Range from 1943
Year Range to 1943
Search Terms Baker's Coconut
General Foods Corporation
World War II
Caption front panel, panel 1, brochure closed
Imagefile 075\20100070149.TIF
Classification Advertising