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Title Ad, Cocomalt, Sunday comics: Boys - Girls Get These Swell Prizes... Cocomalt! Unknown newspaper, July 17, 1938.
Object Name Ad, Newspaper
Catalog Number 2011.010.0002
Collection Hoboken Manufactured Products Collection
Credit Gift of Randolph Hoppe.
Scope & Content Newspaper comics advertisement: Boys - Girls Get These Swell Prizes and many others by drinking delicious Cocomalt! July 1938.

Half-page color ad published in unknown newspaper Sunday comics section; clipped leaf (lower half of page) 10-7/8" high x 15-1/2" wide; dated in pencil at lower right: 7/17/38.

A dynamic graphic design depicting several items offered and referring to a "Catalogue". Note the reply coupon states the company as "Cocomalt Company, Dept. PUC, Hoboken, N.J." Cocomalt was not its own company, but was a product made by R.B. Davis Co. which was in Hoboken. Cans, publications and advertising used the R.B. Davis name and the designation here is uncommon.

The coupon which was good only if used before July 30, 1938, was only for the Compass Ring and a copy of the catalogue with all prizes. It required sending one inner seal from a one-pound can or two seals from half pound cans.

Except for the compass ring, all have a line that states "Full particulars in Catalogue." While the nine offerings were intended for children, silk stockings seemed to be intended for the slightly older girl.

Microscope set
Field Glasses with case
Electric Motor
Silk Stockings
Fielder's Glove [baseball]
Baby Brownie Camera (Eastman Kodak Co.)
Two Blade Knife
Ingraham Wrist Watch
Finger-Print Set
Notes While the date is stated by a penciled note, the reverse has a partial comic with the date of "7-17" in one panel plus 1938 copyright of the Percy L. Crosby, World rights reserved, King Features Syndicate, Inc.
Date 1938
Year Range from 1938
Year Range to 1938
Search Terms Cocomalt
R.B. Davis Company
Caption full clipping
Imagefile 080\20110100002.TIF
Classification Advertising
Business & Commerce