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Title Davis Baking Powder; Selected Recipes. [Compiled & edited by Winifred Stuart Gibbs.] Issued by R. B. Davis Co., Hoboken, N.J.. 1922.
Object Name Cookbook
Catalog Number 2010.007.0215
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Scope & Content Davis Baking Powder; Selected Recipes. [Compiled and edited by Winifred Stuart Gibbs.] Copyright 1922 by R. B. Davis Company, Hoboken, N.J.

Softcover booklet, 5" x 7-5/8" high, 48 pp. plus covers, 4 color plates; photographs.

Gibbs was a noted educator and page [3] is devoted to her including a photograph. (See notes for text.) This was not the first Davis cookbook, but it does represent a change in the marketing of the product, by considering "Home Economics" as way to promote the sale of its primary product. This Home Ecomonics Department, led by other women whose names are listed as "Director" or similar title, began to issue other and simpler publications as pamphlets and booklets for use by teachers, homemakers, women's clubs, etc.

Index of recipes on pages 46-47. The index has the simple name for each recipe, but in the main text, Davis adds their name to every recipe to create a propietary title for it, i.e. Davis Nut and Raisin Cake. This was another new strategy to identify the product with customers.

Ten chapters:
I. Bread and Rolls
II. Biscuits, Muffins and Tea Cakes
III. Griddle Cakes and Waffles
IV. Fritters, Doughnuts and Crullers
V. Dumplings and Shortcakes
VI. Loaf and Layer Cakes, Icings and Fillings
VII. Cookies and Small Cakes
VIII. Pastry and Pies, Pie Fillings
IX. Pudding and Sauces
X. Other Uses for Davis Baking Powder

Color plates, each with 3 finished baked goods presented, are not in pagination: plates [1-2] follow page 8; plates [3-4] follow page [40].

Inside front cover are photographs and a drawing:
Photo: A View of Laboratory
Photo: Part View of Labelling Department
Drawing: Factory at Hoboken, N.J. [an artist's bird's-eye view]

Inside back cover, two photographs:
Automatic Can Making Machinery
A Corner of the Shipping Room.

Back cover has a picture of a can with the typical red and gold label; advertising slogans on leaf: "Costs Less, None Better"; "Positively Pure."
Notes Text from page [3]

[caption for photo portrait] Winifred Stuart Gibbs Consultant in Home Economics

This book was compiled and edited by Winifred Stuart Gibbs, Consultant in Home Economics, and formerly a lecturer at Teachers College, Columbia University.
Miss Gibbs is well known in the dietetic world as a nutrition expert, and at one time was resident teacher of dietetics at the Rochester City Hospital,' Rochester, N. Y.
Miss Gibbs is the author of several well-known books on nutrition, including "Economical Cookery," "Food for the Invalid and Convalescent," "The Minimum Cost of Living," and has written articles for "The Ladies' Home Journal," "Boston Cooking School Magazine," "Modern Priscilla," etc.
People Gibbs, Winfred Stuart
Date 1922-1922
Year Range from 1922
Year Range to 1922
Search Terms Davis Baking Powder Company
R.B. Davis Company
Caption front cover
Imagefile 076\20100070215.TIF
Classification Domestic Life
Food
Manufacturing
Advertising
Buildings
Interiors