Archive Record

  • Email This Page
  • Send Feedback
Title The Link. Lipton [Tea] Newsletter. Vol. 1, No. 1, Sept. 15, 1942.
Object Name Newsletter
Catalog Number 2010.054.0001
MULTIMEDIA LINKS CLICK HERE to view the PDF; note - please be patient while file opens.
Collection Hoboken Manufactured Products Collection
Credit Gift of Bob Ryan.
Scope & Content The Link. Lipton [Tea] Newsletter. Vol. 1, No. 1, September 15, 1942. House organ published by Lipton Tea Company in Hoboken, N.J. Modern color fascimile copy, unpaginated, 10 leaves 8-1/2" x 11" high. Source of original was a copy in the Continental Foods, Inc. Library. PDF on file. Full text is in notes.

Original was a typewritten mimeographed publication for employees and has a significant amount of copy related to the World War II which as the first page relates was the reason for the birth of this newsletter which they also called a "company newspaper."

This publication also called at other times The Lipton Link.
Notes Text of archives 2010.054.0001

Volume 1, No. 1
September 18, 1942

One morning not very long ago, the telephone rang in our office. The voice on
the other end said:
"Say, you know I had an idea and I'd like to know what you think: of it.
I think the fellows who've gone in the Service would like to know what's
going on back hero in Hoboken. A lot of us mean to write but hock, some-
how you never got the time. Now, I thought that if we could got out some
kind of bulletin with everybody chipping in on writing
And thus was born Lipton's first company newspaper -- THE LINK
It is with real pleasure we introduce it - and it is with the sincerest hope
in the world that it will live up to the service for which it is intended -
a link between us who serve at homo and you who servo in the Armed Forces.
A link which, through the war, will be forged even stronger as time and distance
take us over further apart.


"Among other criticisms, my friends are loud in condemning an
apparent strong disinclination bf mino to write letters. Such
statements, as Mark Twain once remarked about his reported doath,
are greatly exaggerated. This is one of those occasions when a
letter should be written, and I cm glad of the opportunity.
"First of all, we are all very proud of you soldiers and sailors.
As an old soldier of a good many years service myself, I know you
don't want any more sentiment them that. We do, however, want you
to know that the organization, from the Board of Directors on down
the line, is determined that you will find your jobs waiting for
you when you return.
"All industry has a tough time ahead of it, but our own company has
been very fortunate (as well as foresighted) in preparing during the
past two years for possible contingencies. Whatever the future holds,
we are confident this organization will do as well as any - that
the old ship will continue to ride out any storms -- and that all
hands will be back aboard one of those days. Furthermore, the now
expansion we have entered upon so successfully should be a basis for
steady and continued growth in post-war years, with additional
responsibilities and opportunities for all of us. We have just arranged for a great part of our total output during the war years to go to the armed forces and for subsidiary government needs, but plans are well laid to switch back to world-wide civilian needs immediately, once the war is won. Many of us here served in the last war, and some of us will likely see service again in this one, and war requirements will come first for each one of us, whether on the production lines or in the service.
During the last few months I've had an unusual opportunity, between various duties in connection with the war effort, to see at first hand what goes on in Washington. In spite of the frank criticisms we read and hear about, and which arc all a part of the way a free people tackles any big job, be assured that things are getting done
down there, faster and far better than in any other war and to
an extent that will surprise us and the enemy]
You fellows are the vanguard, we know you will do a good job
good luck and God bless you all."

Attached is a list of the names and addresses of everyone in the Armed Forces. This would have been supplied earlier, but we wanted first to double check for accuracy. Whenever you change camps please let us know at the earliest possible time so we can correct our lists. New addresses will be published in each issue. Send your notice to the Advertising Department.

What was only an idea last December is now an actuality - - a beautiful plant which has been praised by no less an authority than Mr. Roy Hendrickson, Agricultural Marketing Administrator, who visited it about three weeks ago.
Furthermore, there is every prospect that the Albion plant soon will be working - like yourselves - - 24 hours a day. You're right, serving our Country. (Because much of the Albion production will go to the Army and the F.S.C.C.) However, there is every indication that we will be permitted to retain a certain percentage of its production capacity for sale through domestic channels - thus "keeping the home fires burning,"too.
For the sake of brevity let's refer to our new child as Little Alby - he's mighty handsome to see, already shows signs of promise for a bright future and the first "hum" from him a week ago was the very essence of a productive vocabulary.
His parents, the Continentals from Hoboken-on-the-Hudson, are thoroughly enjoying a state of excessive self-esteem, to say naught of his grandparents, the spirited Liptons.
We have a hunch you'll hear much of Alby throughout his adolescent stages so be on the alert for the aptitudes of Alby.'

Mr. Roos was out golfing with his minister a short time ago. Apparently he dubbed
H couple of shots. His one consolation was in the best of tradition - - he cursed
a blue streak. Slightly embarrassed because of his company, he turned to the min-
ister and asked him what he'd do under the circumstances.
"Well", replied the Reverend, "I don't particularly like swearing, so when I flub a shot, I simply spit on the grass." There was a moment's silence. Then he added,
"But believe me, when I do spit - - no grass ever grows in that spot again!"

Harold Suttle (recently promoted from Captain to Major) has been sick, in bed, with
influenza and infected tonsils at Walter Reed Hospital. We're all glad to hear that
he is up and around again ... Tom Wilson now has an A.P.O. address which looks like foreign service from where we sit Ben Miller has been kicking about the price
of beer in Atlantic City. It seems you only get a 16 oz. glass for 15cents. Not enough
to even cry in, is it Ben? Somebody reported that Wilbur Cerny and Eddie Presti
are getting Commando training. Seems odd - - but since Eddie got a haircut he's
gotten tougher than tripe Add note on Wilbur, the riot starter. He's raising
his eyebrows at /rmy and Navy training. Says the arines really have to work
The office is agog about a sailor who was recently tossed out of an Officers' Dance
at the Commodore. Well, that's just another way of getting Commando training, he explainedMiss Lalor, the company nurse, resigned a week ago to take up some
special studies on the outside. There's a gal who's going to get ahead!
Weber the weighty is finally being put to work. What the Army's got that Lipton
hasn't we don't know but anyway he's way out in Washington State building runways.
They probably got him to do the roiling......Fred Marten only has K.P. duty twice
a week now and at such a convenient time...3 A.M. to 9 P.M. ..Looks like good
training for walking the baby ......Loretta LaVal, like a lot of other air wardens
around here, slept like a log through the alert that was sounded at 2:30 Monday
morning. Well, what's a girl got to worry about when she's got a cop for a husband,
Charley Saperstein is out at Newark now, just having completed his six weeks officer's training at Miami Beach. Looks fine, too. Funny thing about Charley though, all the other fellows lost weight during the training Charley gained seven pounds....
Mrs. Mills in the Laboratory writes: "You should see how quickly Continental's
laboratory is expanding - new testing kitchen is being built - an addition to
the lab. itself -- library and another small office. Also new faces in the staff;
Chemist, Home Economist and Taste Tester. We are growing - but fast !"
Dutch Rieger seems to have cut quite a swath through the soup factory. Dutch, the girls
write as follows! "Hello Dutch, the paste isn't as good as when you were here, and
we still miss you. (Ann Milewski) Say Dutch this is Irene, don't you know that the
girls all miss you here. You wouldn't know the place. We have more machines now,
and do I keep the boys busy upstairs. Remember how I used to yell at you, and how
angry you got at me. You can just imagine how things are now. We got a lot of new
girls and boy some aren't bad. The girls all send their love to you. Why in the
world don't you win this war so you can come back here. My husband expects to go
into the Coast Guard soon, so it looks like I'll be all alone. Here's wishing you
all the luck until we hear from you. God bless you. (Irene) Hello Dutch. We all
think of you and send you best wishes. (Marge Borove)...Hi Dutch, Hurry up home so
we can sit on the fire escape and sing like we used to. Come to think of it we
were pretty good. (Amy) Hello Dutch, Gee, I miss you. Boy, remember the good old
times we used to have, and the way I used to beat you up. Well, it was all in fun
and I sure miss it. It -would be nice to have you back again, so we could get our
old 'click' together, and continue having those good times. Here's hoping you come
back real soon. Good luck. (Erma).
Don Earl writes to Alex Sampson...."I have had so many requests from the girls both
in our department and other departments as to when they are going to see you in that
uniform of yours. Why can't you tuck your patients in bed a little earlier and get
over here before 5 o'clock closing time? There are still a few of us left around
after 5 o'clock, but at any rate, the girls would like to see you so that you must
have left a lasting impression on them"....
Hello Vince (Peddle)...Just a few lines from the old gang saying we all miss you and
wish you the best of luck. We are expanding rapidly and going full speed ahead.
Gertie is doing a swell job as I have mentioned in my last letter. We have 80 girls
now so you can see it keeps both of us quite busy. Joe Conforti's wife had a baby
boy and was he excitedl We thought he was going to have it. But that was the first,
so we all get that way. Bill Reguci sends best regards, also B. Boome and the rest
of the boys and girls," Dave McAdams....
Traffic Department wants to know how and why Jim Dobbie rates a desk in the Personnel,
no less, And whether that duplex room has a bath attached. By the way, coujd we
make a reservation for an upper or a lower? Good work, Jimmie Doughboy - Congrats
from the "gang"...P.S. - E,T. sends her love, but she says not to quote her, and
above all, don't be caught taking itBudow wants the boys who are interested to
know, his brother Jack is still at Fort Dix, if you want to send in your calling
cards. Budow is still with the Lipton Personnel, but "on the fence" so to speak.

You who have been closely associated with
Continental will be saddened at the news
of the sudden death of Mr. Paul Wohl, the
eighth of August, 1942.

Jeannette Hengstler of Traffic, the 19th of September.
Rita Tornborgh, Secretary to Mr. Smallwood, the 26th of September, to
a young Arctic Explorer, who is on duty with the Free Norway Forces.

Soup production fell off for a solid four weeks some time ago, because Joe Conforti
came in every day and announced he was about to become a father. And each day he
had to backtrack and say perhaps it would be tomorrow. Twenty days of this sort of
thing was bound to create a certain amount of nervous tension. It began to show in'
production results. When finally the baby did arrive, everyone collapsed in a heap,
Joe went a little hay-wire, and soup stood still.

P. S. It's a boy!
Young Lawrence Ebling, at six months has doubled his weight, is doing some creeping,
has signs of teeth, can pull himself up on his crib, has been heard to say "Father",
can toss a four ounce rattle fifteen feet and likes Lipton's Noodle Soup (in fact
he's been trying to close a deal to let his name be used in testimonial advertising).

From fertile land to a table treat
Evolves this soup that can't be beat,
Every savory sip delights the tongue
From where its praises true are sung.
In solitude or en casserole
It's this for which the bells will toll.
For once your lap a Lipton Lick
None other ever will you pick.
Its fragrance tempts the salival glands
Thus causing instant stomach demands
Fall in the ranks of Lipton lore
And join the side with winning score!
"Let's Settle This Now" DEPARTMENT
Before long - in case this sheet is slightly delayed, some goon is going to come
waltzing in with, "Hey - where's my missing Link?"
We got there first - so let's call the whole thing off!

George Stickels writes:
"Things have happened pretty fast since I last wrote to you, so at this time I will
try to give you all the news.
"I arrived here Sunday morning. From the way the train traveled I think we stopped
at every station from Chanuta Field to Biloxi, Mississippi. The train loft Chanuto

Field about 9:00 o'clock Friday night and did not arrive here in Biloxi until after
5:00 o'clock Sunday morning. The only good part of the whole trip was in Birmingham,
for we had a four hour lay-over and were allowed to view the town for a couple of
hours. I still think Chicago treats a man in uniform better than any city in the
"I guess you have already noticed my new rating as a Private First Class. I sure
was surprised to learn that I had made P.F.C. while at Chanute Field. They made about
twenty out of the fifty of us P.F.C. while we were at Chanuto Field. From all re-
ports, I stand a good chance of making Corporal the first of September, so I am not
even sewing the stripe on all of my clothing,
"I applied for a furlough this morning and again I was turned down. The reason being
that I am to be transferred to a new school in Gulf Port, Mississippi about the 15th
of October, and anyone being transferred will not be able to get a furlough until
they arrive in Gulf Port. 1 guess with plenty of luck I'll be able to get a furlough
about the first of the year, and by that time I will be in the service over a year
and they will probably have some other excuse and again they will turn me down, The
one thing that is getting everyone down is the fact that all the follows being kept
here are getting their furloughs now, so that they will all be sure to get them.
"One break I did get was being put on the "A" shift at school. So it is now up at
4:00 A.M. every morning instead of 6:30 as it has been in the past. I will at least
be able to go to town evenings, although there is nothing to do there after we get
"Well, it is after 9:00 P.M. and the lights are going out so I guess I will have to
close now.
"Give my regards to everyone,"
Alex Sampson writes:
"Everything is going swell - I just took the examination for Hospital Apprentice
1st Class' (Corporal in Army), It's a shame I can't get over to the office to visit
some time, but regulations prevent me from getting "ashore" before 4:30 P.M. and by
the time I get to Hoboken everybody has gone home."
E. T. Bangs writes:
"At present I am in school in Fort Sill, Okla. taking a motor mechanics course for
three months, I am about half way through it now and have learned a lot about
motors that I was in the dark about before. In my regular outfit, I work as a motor
mechanic, A few months ago, I was advanced to the grade of Corporal and was I glad
of that, Now I don't get K.P. any more and don't have to walk post during guard
duty. I guess those two details are about the most hated in the whole army, You
ask how I like Army life, well there is one thing I don't like and that is, I live
in New Jersey so they send me to North Carolina for three months, thon to Louisiana
for three weeks, thon to Fort Lewis, Washington for six months, then to Oklahoma for
three months - every place but to. New Jersey, Guess I just don't know - the right
General, otherwise it isn't so bad, but I can sure say I saw a lot of the United
Tom Wilson writes:
"Perhaps to go beyond saying that I am fine and that the Army keeps me busy would be

giving away "military secrets". I don't think it will "aid or comfort" the enemy
too much to say that I soon expect to move quite a bit closer to one or more of our
enemies. As to where or when - well that is a secret they haven't even let us in
on yet. You may be sure that wherever it may be, I'll continue to keep in touch and
to think of all of you often."
Wesley Gilman writes:
"I have been thinking about you and the office and wondering how things are, but I
guess everything's okey. - Well, I had two weeks off before I arrived here. I have
been hero three days today and everything is swell so far. There are quite a few
cadets here and the ones I met are all nice. They come from all over the country.
The Academy is under a construction period. They are building twelve buildings which
will be, when completed, dormitories, mess halls, gyms, etc., and when these are
finished this place will really be wonderful. If I should come back from sea, I'll
be able to enjoy these new things, I'll be an upper classman then (I hope). They
intend to have the Academy just like Annapolis. At present I bunk in a barrack with
about eighty follows. The bed is comfortable,
"So far, in uniforms, I have been only issued work clothes, which are dungarees and an
aviation cap. Next week, starting tomorrow, I have work detail, I don't know what
I have to do though. The thing that mixes me up here is the time. After 12 o'clock
noon, one o'clock is 1:30 o'clock, 2 o'clock is 1:40 o'clock, etc. So when an
officer says be at such and such a place at 18:32, you have to start figuring out
things. But I'll get used to it,
"So far, the weather has been pretty hot up till today (Sunday) and it's comfortably
cool. How is Hoboken?
"Best regards to all,"
Arnold Frueholz writes:
"I received your letter the other day and was glad to hear from you and the rest of
the men, 'I am stationed at Camp Forrest, Tenn. We also spent the month of July at
Fort Sill, Oklahoma on maneuvers. Say hello to the fellows for me, I hope to hear
from you and the fellows soon,"
Kenneth Rudd writes:
"I certainly was glad to hear from you,
"I have beon working pretty hard lately and am now with the Headquarters Company
where I am now taking a course on telephone and radio communications.
"The weather here is very warm,
"Thanks for the letter and would appreciate hearing from you occasionally,"
William Piper writes:
"My thanks to you for your very appreciative letter. As I'm not in the Army but on Patrol Duty along the Atlantic Coast, all I can say is it's hard now with fog, and
bad weather setting in this time of the year, but otherwise I'm healthy and happy to
be on this job. It's very active. Having previous experience in this field, in
peace time, of course, it made it kind of easy for me, but all the boys are doing a
swell job, young or old, they're all in there pitching.

"Hoping this letter will find you in good health."

Bob McMillan writes:
"You must admit I don't stay anywhere too long those days to get tired of a place. . leave here on Thursday (August 27) for Walla Walla. Expect to be there until October 1st, when we go to Rapid City, S. D. I missed out today by the toss of a coin of going to a Camouflage School for two weeks at Hamilton Field, San Francisco. There is a real city and it would have been pleasant there after the heat and dust of this area - 108 degrees Sunday, 102 degrees Monday. Daily dust storms here, too.
"I fly to Walla Walla in a Flying Fortress (B-17-E) (see Life Aug. 24, pg. 65) and the instrument board should amaze you, as it did me when I first saw it. Mr. Gillen will be interested to learn I am becoming an advanced flier now. For the next two months I will be teaching Intelligence Duties to the Flying Personnel of the newly formed 96th group. Say hello to my friends in Hoboken."

Here is your first copy of your company newspaper THE LINK. We have tried to bring you all of the news of us here, as well as letters from these who are now in service. We want to continue this on a regular monthly schedule, and it is our sincere hope that through your letters to us, we can maintain a close tie between each and every one of the LIPTON FAMILY, wherever they may be.


Pvt. Arnold Frueholz Co. K 130 Infantry Camp Forrest, Tennessee
Pvt. John McGowan A - 6 - 2 - U.S. Army F.A.R.C.
Fort Bragg, N. C.
Alexander Sampson Hospital Apprentice 2nd Class U. S. Naval Hospital Staff Brooklyn, New York
1st Lt. Charles L. Saperstein 10 Park Terrace, East New York, N. Y.
Major H. L. Suttle 2851 29th St. N. W. Washington, D. C.
2nd Lt. E. Wilson 55 Commonwealth Avenue Boston, Mass.
Cadet Gilbert T. Swan Company E
Regiment of Cadets Edgewood Arsenal, Md.
2nd Lt. David Boody Battery H 68th C.A. (A.A. ) A.P.O. 1268 c/o Post Office New York, N. Y.
Pvt. Kenneth Rudd Hdq. Co,
130 Inf.33rd Division Camp Forrest, Tenn.
P.F.C. George Stickels 396th Technical School Squadron Barracks #16 (Permanent Party) Keesler Field,, Mississippi
A/C Vincent J. Peddle 12075192 Squadron E. Group 8 Maxwell Field, Ala.

Corporal Patrick D, Ryan Hq. Co. 419th Q.M. Bn. 94th Div. U.S. Army Fort Custer, Michigan
Captain R. L. McMillan 96 Bomb, Group Walla Walla, Wash.
VtTilliam Piper, Quartermaster S.S. Achilles Norfolk, Va.
1st Sgt. T. A. Wolken Co. T. 15th Reg. Fort Monmouth, N, J.
Corporal E. T. Bangs Hdq. Co. 644th T.D. Bn. A.P.O. 309 Fort Lewis, 'fash.
Pvt. William Gardner 580 Technical School Sq. #772 0187 A.A.F.J.T.C. Replacement Training Center Miami Beach, Fla.
Pvt. B. E. Miller Flight B 567th T.S.S. Room 1201
Atlantic City, N.J.
Edward Presti, A.S. Company 450
U. S. Naval Training Sta. Newport, R. I.
Pvt. Vincent Tassitano Group "C" T.S.S. Embassador Hotel Atlantic City, N. J.
Pvt. Francis Rieger APO 859 Postmaster New York, N. Y. 8th Comm. Group
Pvt. Fred Marten
Squad 400 T.S.S. Flight 463 "E"
Kedsler Field, Miss.
Corporal Baldwin L. Sala
Battery "C"
35th F.A.
Camp Shelby, Mississippi
Pvt. James Dobbie
Headquarters Co. O.C.S.
803rd Signal Service Reg
Fort Monmouth, N. J.
Cadet W. L, Gilman Section 171-08
U.S. Merchant Marine Academy Great Neck, L.I., N.Y.

There are several men whose addresses we do not have.
These are;
Private J. E. Delaney
Private E, Elston
Private R. W, Weber
Private Henry Glenz
If any of you receive their addresses will you kindly
forward them to us,
HOLD ON! These fellows move so fast, the ink
has just dried on the first page and already Private
Gardner has changed his address to
Private Wm. Gardner
Class 100
Air Corps Training Detachment
Roosevelt Field, Mineola, L.I., N.Y.
Private R. W. Weber
Co. H - 3rd Bn.
922 Engineers Reg. (Avn.)
Gieger Field, Wash.
2nd Lieutenant T, E, Wilson (0910099)
Hq. Co. 5th Port of Emb, (Army Serial No.)
APO #1234
c/o Postmaster, New York, N.Y.


Date 1942-1942
Year Range from 1942.0
Year Range to 1942.0
Search Terms Lipton Tea
Continental Foods, Inc.
World War II
U.S. Army
U.S. Navy
Caption pg [1]
Imagefile 078\20100540001.TIF
Classification Business & Commerce
Social & Personal Activity
Domestic Life