|Title||Booklet (Cocomalt): Children of the Sun. R.B. Davis Co., Hoboken, N.J. 1929.|
|MULTIMEDIA LINKS||CLICK HERE to view the PDF; note - please be patient while file opens.|
|Collection||Hoboken Manufactured Products Collection|
|Scope & Content||
Booklet (Cocomalt): Children of the Sun. R.B. Davis Co., Hoboken, N.J. (1929.)
Printed booklet, 4-3/8" wide x 5-7/8" high, 32 pp. plus color cover. PDF on file.
A promotional advertising publication for Cocomalt, a fortified chocolate flavored powder to be mixed with milk.
Davis was primarily the manufacturer of Davis OK Baking Powder and Yeast (the company name appears only page 27 and a publication code on page  provides the year.) This booklet was distributed by mail with a sample can as offered in a 1929 magazine advertising campaign (see notes for typical text of the offer; see archives 2010.007.0302 to .0305. for some of the magazine ads.)
Cocomalt had only been on the market for a couple years. The color cover reflects the 1929 advertising campaign which used color artwork in the style seen on this cover. The interior has black-and-white spot illustrations with many utilizing the same style.
Table of Contents, page 3:
Children of the Sun
WHY WE NEED SUNLIGHT
(Written for the makers of Cocomalt by eminent scientists in the fields of medicine and nutrition after careful and extensive research work.)
1.The importance of good food
2.Requirements of a complete food
3.Fuel foods—energy value
5.Mineral salts—their place in the diet
7.The ideal food
1.Cocomalt with milk meets requirements of ideal food
2.What Cocomalt is
3.Suggested uses for Cocomalt
4.How to make Cocomalt
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Typical text published in 1929 magazine advertisements for Cocomalt:
A GENEROUS SAMPLE AND BOOKLET - Send 10 cents (to cover the cost of mailing) and we will forward you a generous sample can of Cocomalt-together with a fascinating booklet entitled "Children of the Sun." This booklet was prepared for the R. B. Davis Company by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Cocomalt and Vitamin D, the sunlight vitamin.
|Year Range from||1929|
|Year Range to||1929|
R.B. Davis Company
Davis Baking Powder Company
Business & Commerce