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Title Ad, magazine: Now the Leviathan, America's greatest & smartest ship, goes to Bremen via Plymouth & Cherbourg. U.S. Lines. In: Nat. Geographic, 1932.
Object Name Ad, Magazine
Catalog Number 2013.005.0187
Collection Hoboken Commerce Collection
Credit Museum Collections. Gift of a Friend of the Museum.
Scope & Content Magazine advertisement: Now the Leviathan, America's greatest and smartest ship, goes to Bremen via Plymouth and Cherbourg. United States Lines, American Merchant Lines. (1932)

Half-page black-and-white ad published in National Geographic, 1932 as stated by source (issue number not known; month not indicated, but dates in text suggest April or May issue), page number not indicated. Full leaf present, 6-3/4" wide x 10" high (the ad here is on upper half), as removed from publication and as received.

Hoboken was nominally its American home port as part of the company, but it actually sailed from Pier 86 (46th Street) in Manhattan (New York City) due to its size. It was retired to Hoboken in June 1933 and resumed service on June 9, 1934 for five more passages before leaving service permanently. Scrapped 1938.

The ad copy also promotes two of their other ocean liners, S.S. President Harding and S.S. President Roosevelt. They offered cabine class service.

Full text of ad is in notes.
Notes Archives 2013.005.0187
Advertisement, National Geographic magazine, circa April or May 1932


America's greatest and smartest ship
Plymouth and Cherbourg

Choose your sailing now
S. S. LEVIATHAN .... May 17; June 7; June 28
S. S. PRESIDENT HARDING .... May 11; June 8
S. S. PRESIDENT ROOSEVELT . . . May 25; June 22
to Ireland, England, France and Germany

An American Merchant Liner, every Friday, direct to London


Now, for your convenience, the great Leviathan goes through to Germany—calling at Plymouth, the quick, scenic route to London, and at Cherbourg with fast boat train connections assuring daytime arrival in Paris.

Choose an American flag steamer. You are sure of your own kind of service, modeled to the American preference—the food you like the way you like, stewards who understand your language, rooms that you will consider well-appointed.

Remember, on your own ships you enjoy every luxury, every comfort and every privilege of ocean travel — plus the American standard of living.

And you'll appreciate the moderate rates, when you book, whether you choose luxurious First Class—on the Leviathan — or Cabin Class — on the President Harding or President Roosevelt, the world's fastest Cabin ships—or an American Merchant Liner,carrying one class only, at fares as low as $100.

For full particulars apply to any authorized steamship agent or to


No. 1 Broadway, New York City—Offices or agents everywhere

Date 1932
Year Range from 1932.0
Year Range to 1932.0
Search Terms Leviathan
S.S. Leviathan
S.S. President Roosevelt
S.S. President Harding
United States Lines
Caption Ad: Leviathan, United States Lines, to Bremen, 1932
Imagefile 219\20130050187.TIF
Classification Advertising
Business & Commerce