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Title S. Fisher & Co., Hoboken, ephemera including business card, labels and artwork, no date, originals circa 1920s-1937.
Object Name Label, Product
Catalog Number 2011.058.0012
Collection Hoboken Manufactured Products Collection
Credit Gift of Lewis Korn.
Scope & Content S. Fisher & Co., Hoboken, ephemera including business card, labels and artwork, no date, originals circa 1920s-1937. Digital images only; original size, material and other details not available.

These images were provided by the Fisher family descendants. Solomon (known as Sol) Fisher, was the S. Fisher of S. Fisher & Co., a wholesale candy and confectionery manufacturer based in Hoboken from 1902 until it closed in 1937. Brothers Asher C. Fisher (referred to as A.C.) and Louis A. Fisher (known as L.A.) were also principals in the firm.

Pine Apps (or Pine-Apps) candy was a signature product of the company. See notes for a discussion of it.

1: Business card featuring company name and Hoboken address with Pine Apps logo artwork at corner. Circa 1929-1937. (Telephone number is seven digits, so not earlier than 1929.)

A generic card - "Represented by" at lower left with space following for imprinting with salesman's name or to be handwritten.

2: This image with three candy labels has been established as a 1927 sheet with specimens of labels issued by a printing firm as samples of their work; the top item only is related to S. Fisher & Co. (see archives 2012.001.0021 from an actual example of this leaf.) From top:
a. Fisher's Pine Apps, Milk chocolate
b. Schutter's Bit-o-Honey Confection (not related to S. Fisher & Co.)
c. McDonald's IT, 5 cents (not related to S. Fisher & Co.)

3: Pine Apps logo print

4: Fisher's Pine Apps, Milk Chocolate, rectangular label (same as 2a)

5: Fisher's Pine Apps, Milk Chocolate, die-cut label (same as the logo seen on the no. 1, the business card.)

6: tracing of silkscreen for Fisher's Pine Apps Milk Chocolate, 5 cents. (unknown what the scale of this silkscreen was)
Notes According to Lewis Korn, the Pine Apps candy was created when one of the Fisher brothers were on a trip and noted that pineapples being processed for canning were being cored. The cores had no commercial value and were disposed off. They had some barrels of the cores shipped to them and developed a mashing and cooking process that made them usuable for candymaking. Thus their line of Pine Apps was created.
People Fisher, Sol
Date 1920-1937
Year Range from 1920
Year Range to 1937
Search Terms S. Fisher & Company (wholesale confectioners)
Caption 1: business card (ca. 1929-1937)
Imagefile 138\20110580012.tif
Classification Manufacturing
Business & Commerce