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Name American Lead Pencil Company
Details Established 1860. Incorporated 1885. Manufacturer of Venus brand pencils and related products. Also known as American Pencil Company. It changed its name to Venus Pen & Pencil Corporation in 1956.

Factory was mainly located on the southern two thirds of the block bounded by Fifth Street on the south, Willow Avenue to the east and Clinton Street to the west. It also had buildings nearby. Advertisements seen in 1930 stated an address as: Venus Building, Hoboken, N.J.

The company's main manufacturing left Hoboken circa 1961-1962. The main factory site was demolished in 1963 for the residential apartment development known as Church Towers. Building on the site was Building three of the three Church Towers.

There was continuing operation of two smaller divisions in Hoboken: Pencil Specialty Co. and Pencil Craft Sales Co., both sharing the same address, 1034 Clinton, and telephone number through the 1960s and at least until 1969.

Number of Archive records 28.0
Number of Object records 5.0
Number of Library records 0.0
Number of Photo records 7.0

Associated Records

Image of Invoice: American Lead Pencil Co., 43 West Fourth St., N.Y.; Pencil & Lead Works, Hoboken, N.J.. Oct. 19, 1909. - Invoice

Invoice: American Lead Pencil Co., 43 West Fourth St., N.Y.; Pencil & Lead Works, Hoboken, N.J.. Oct. 19, 1909. - Invoice

Invoice: American Lead Pencil Co., 43 West Fourth St., Washington Square, New York.; Pencil & Lead Works, Hoboken, New Jersey. October 19, 1909. Printed form with typewritten entries. Reverse unprinted. The company emblem (insignia or logo) imprinted in red at upper right. It carries the Latin motto: Palmam Qui Meruit Ferat. This is roughly translated as “Let him who has earned it bear the reward." The order here was shipped from New York.

Image of Ad, magazine: Venus Drawing Pencils. (Instructional scenic illustration by Ted Kautzky.) American Pencil Co., 506 Willow Avenue, Hoboken, N.J. Nov. 1941. - Ad, Magazine

Ad, magazine: Venus Drawing Pencils. (Instructional scenic illustration by Ted Kautzky.) American Pencil Co., 506 Willow Avenue, Hoboken, N.J. Nov. 1941. - Ad, Magazine

Advertisement: Venus Drawing Pencils. (Instructional scenic illustration by Ted Kautzky.) American Pencil Co., 506 Willow Avenue, Hoboken, N.J. November 1941. Full-page black-and-white magazine ad as published in American Artist, November 1941, page 16. Single leaf as removed from publication, 9" x 11-3/4" high. Note the company is using the name here of American Pencil rather than the fuller name - American Lead Pencil.

Image of Map: The City of Hoboken, New Jersey, 1881. By O. H. Bailey & A. Ward. - Map

Map: The City of Hoboken, New Jersey, 1881. By O. H. Bailey & A. Ward. - Map

The City of Hoboken, New Jersey, 1881. By O. H. Bailey & A. Ward. Digital files only; see captions for sizes. Source: Library of Congress, citation below. An artist's bird's-eye view (panoramic map) of Hoboken with a keyed list of points of interest at the bottom with 87 places plus 14 churches and 4 schools; list is transcribed in notes. Six captioned vignette illustrations of Hoboken buildings are in a border above the listed points of interest, from left: -Der Deutsche Club [German Club] -S.M. Meyenberg Silk Works 40 Lispenard St., N.Y. [the view is of the Hoboken building - offices were in New York.] -First National Bank of Hoboken N.J. -Busch's Hotel, Hermann D. Busch, P

Image of Ad, magazine: The Edison Tower, Tribute to a Great Genius; Venus Pencils, American Pencil Co., Hoboken, N.J. Sept. 1, 1938. - Ad, Magazine

Ad, magazine: The Edison Tower, Tribute to a Great Genius; Venus Pencils, American Pencil Co., Hoboken, N.J. Sept. 1, 1938. - Ad, Magazine

Magazine advertisement: The Edison Tower, Tribute to a Great Genius started with a pencil; Venus Pencils, American Pencil Company, Hoboken, N.J. Sept. 1, 1938. Full page black-and-white ad published in: Engineering News-Record Market Place, Sept. 1, 1938, page 33. Leaf as removed from publication, 8-5/8" x 11-5/8" high. Drawing depicts the tower in Menlo Park, New Jersey. It is from an advertising campaign "... started with a pencil." Company also known as American Lead Pencil Company.

Image of Ads, magazine, 3, for Venus Pencils in campaign "...was started with a pencil." American Lead Pencil Co., Hoboken, N.J. 1934 - Ad, Magazine

Ads, magazine, 3, for Venus Pencils in campaign "...was started with a pencil." American Lead Pencil Co., Hoboken, N.J. 1934 - Ad, Magazine

Magazine advertisements, three, for Venus Pencils in campaign "...was started with a pencil." American Lead Pencil Co., Hoboken, N.J. 1934. All ads are in black-and-white. Venus pencils was a brand-name product made by the A.L.P.C. in Hoboken. Address was 500 or 508 Willow Ave. (and sometimes stated as just Fifth St. & Willow Ave.), but factory covered most of that block and extended onto other blocks. 1. "The world's tallest building was started with a pencil." Empire State Building, New York City. Venus Pencils; American Lead Pencil Company, Hoboken, N.J. As published in Fortune, February 1934, pg 96. Leaf, 10-3/8" wide x 13-3/8" high, as removed from publication. Text of this ad

Image of Ad, magazine: R.C.A. "Radio Tube" Unique New York World's Fair Building; Venus Pencils, American Pencil Co., Hoboken, N.J. Oct. 13, 1938. - Ad, Magazine

Ad, magazine: R.C.A. "Radio Tube" Unique New York World's Fair Building; Venus Pencils, American Pencil Co., Hoboken, N.J. Oct. 13, 1938. - Ad, Magazine

Magazine advertisement: R.C.A. "Radio Tube" Unique New York World's Fair Building started with a pencil; Venus Pencils, American Pencil Company, Hoboken, N.J. Sept. 1, 1938. Full page black-and-white ad published in: Engineering News-Record Market Place, Oct. 13, 1938, page 25. Leaf as removed from publication, 8-5/8" x 11-5/8" high. Drawing is not signed, but a credit below states: Plans for RCA Building were drawn by Skidmore and Owings, Architects, New York, with Paul Cret acting as consultant. It is from an advertising campaign "... started with a pencil." Company also known as American Lead Pencil Company.

Image of Souvenir of Hoboken, N.J.: Photo-gravures. Brooklyn: The Albertype Co.; A. Wittmann; Lischke, Hoboken; n.d. (circa 1902-1905). - Book

Souvenir of Hoboken, N.J.: Photo-gravures. Brooklyn: The Albertype Co.; A. Wittmann; Lischke, Hoboken; n.d. (circa 1902-1905). - Book

Souvenir of Hoboken, N.J.: Photo-gravures. Brooklyn: The Albertype Co.; A. Wittmann, no date (circa 1902-1905). Sole Depot: J.A. Lischke's, Book and Stationery Store, 93 River Street, near Hamburger Piers, Hoboken, N. J. The Albertype Co., Brooklyn, N. Y. Copyright by A. Wittemann, Publisher of American Views. 250 Adams St., Brooklyn, N. Y. Album cover: Red grained paper boards, 5-3/8" high x 7-1/4" wide; stab binding with cord tie; cover titled in silver gilt: Souvenir of Hoboken. Contents: title leaf plus 28 leaves of collotype photogravures with titling; unpaginated; all leaves 5" x 7-1/8" wide except last leaf (panoramic fold-out view), 13-1/2" wide. PDF on file.

Image of Letter, promotional advertising: American Lead Pencil Co., Factory &  Executive Offices, Hoboken, N.J. Aug. 1928. - Stationery

Letter, promotional advertising: American Lead Pencil Co., Factory & Executive Offices, Hoboken, N.J. Aug. 1928. - Stationery

Promotional advertising letter: American Lead Pencil Company, Factory and Executive Offices, Hoboken, N.J. August 1928. Decorative letterhead, printed two sides, 8-7/16" x 11" high; imprinted with typewritten text. A Velvet brand pencil is depicted in color across the top of the stationery. It bears the company name as "American Pencil Co. New York" which is typical of the era. Other printing including the imprinted sales text is in a dark blue. Promotional text includes date code at lower left: MK-T 8-1-28. Back, "Leading Products of American Lead Pencil Co.", has, all printed in a light gray ink, depictions and text about various lines of pencils or related products (erasers). F

Image of Matchbook, oversize: Venus Velvet [Pencils], American Pencil Co., N.Y.; Hoboken, N.J.; Fred Maison, Jr.  N.d., ca. 1933-1940. - Novelty, Promotional

Matchbook, oversize: Venus Velvet [Pencils], American Pencil Co., N.Y.; Hoboken, N.J.; Fred Maison, Jr. N.d., ca. 1933-1940. - Novelty, Promotional

Oversize advertising matchbook: Venus Velvet [Pencils], American Pencil Co., New York, N.Y.; Hoboken, N.J.; Fred Maison, Jr. No date, circa 1933-1940. Printed card stock, 3-3/8" wide x 4-3/16" high (closed); single row of eleven matches printed as pencils with "eraser" matchheads. A promotional advertising novelty. Company was also known as the American Lead Pencil Company (which is stated inside behind the matches.) Its offices and manufacturing were based in Hoboken at this time although, typically as with some large companies located here, it had a presence in New York City (probably a showroom.) The pencil matches are individually labeled in the five degrees (hardnesses) that they

Image of Promotional advertising novelty: Venus School Pencil case. American Lead Pencil Co., Hoboken, N.J. N.d., ca. 1930-1950. - Novelty, Promotional

Promotional advertising novelty: Venus School Pencil case. American Lead Pencil Co., Hoboken, N.J. N.d., ca. 1930-1950. - Novelty, Promotional

Promotional advertising novelty: Venus School Pencils case. American Lead Pencil Co., Hoboken, New Jersey. No date, circa 1930-1950. Printed paper on cardboard tube in the shape of sharpened pencil with pointed wood tip plus shaped; sleeved top end inserted: painted wooden eraser with cardboard tube; 1" diameter x 12" overall length. No stock number or product number found. Faux eraser has a red border gummed adhesive label attached (plus two strips of vintage clear tape applied over it) with the inkstamp of a company that apparently was a distributor for Venus products: Kemmerer Paper Co. Distributor 385-387 Hamilton St. Alllentown, PA. The Allentown address for that company is

Image of Matchbook, oversize: Venus Drawing Pencils. American Pencil Co.,  Hoboken, N.J. N.d, ca. 1941. - Novelty, Promotional

Matchbook, oversize: Venus Drawing Pencils. American Pencil Co., Hoboken, N.J. N.d, ca. 1941. - Novelty, Promotional

Oversize advertising matchbook: Venus Drawing Pencils. American Pencil Co., Hoboken, N.J. No date, circa 1941. Printed card stock, 3-3/8" wide x 9-1/8" (fully unfolded as received); no matches present. Inside has pencil notation: Nona Wiley May 2 - 41. A promotional advertising novelty. See objects 2011.005.0002 for another of these oversize matchbooks which is complete and very different in appearance. Company was also known as the American Lead Pencil Company Manufacturing manufacturing and offices were in Hoboken at this time (previously it also used New York City as a company address.) Blank space is left on the back for imprinting of a distributor or retail shop. The matc

Image of Pencil: Pencil Specialty Co., Hoboken, N.J. N.d., ca. 1960-1970. - Pencil

Pencil: Pencil Specialty Co., Hoboken, N.J. N.d., ca. 1960-1970. - Pencil

Pencil: Pencil Specialty Co., Hoboken, N.J. No date, circa 1960-1970. Hexagonal wood 7-1/2" long; white paint with imprinting in 3 colors; graphite; brass ferrule with eraser. Three examples; unsharpened. Promotional advertising items. Imprinted in three lines: Advertise ------ It Pays [in red] Howard C. Long [in green; presumed to be a salesperson] Pencil Specialty Co., Hoboken, N.J. [in blue] The company was at 1034 Clinton Street and listed in telephone directories as a Division of Venus Pen & Pencil Corp. (Sharing the address and telephone number was Pencil Craft Sales Co., another Venus division ) Venus Pen & Pencil Corporation was formerly the American Lead Pencil Co.(chang

Image of Box: School Crayons No. 020, Assorted Colors, One Dozen. American Lead Pencil Co., N.Y. N.d., ca. 1890-1910. - Box

Box: School Crayons No. 020, Assorted Colors, One Dozen. American Lead Pencil Co., N.Y. N.d., ca. 1890-1910. - Box

Box: School Crayons No. 020, Assorted Colors, One Dozen. American Lead Pencil Co., New York. No date, circa 1890-1910. Two piece box: printed card board sleeve and tray; end opening; 3-3/4" deep x 4-3/4" wide x 7/16" high. Original contents not present. American Lead Pencil had manufacturing in Hoboken as well as New York which was the location named on most products until well into the 20th century. The date range for this item is only approximate estimation. Other text: - on opposite sleeve edges: For Colored Pencil Sketches For Map Coloring. - on opposite ends of the tray: No. 020 Push this End - on sleeve back or bottom, pictorial promotion / advertisement: The Venu

Image of Digital image from digital video disk of film On the Waterfront, original from 1953-1954. - Print, Photographic

Digital image from digital video disk of film On the Waterfront, original from 1953-1954. - Print, Photographic

Digital image from digital video disk of film On the Waterfront, original from 1953-1954. This image was made late 2003 (see notes). Eva Marie Saint as Edie Doyle and Marlon Brando as Terry Malloy in Church Square Park, Hoboken, with bum character. The view is looking northwest with Our Lady of Grace Parochial School in the center background (at Willow Ave. and Fifth St.) At the right background is a building of the American Lead Pencil Company.

Image of Digital image of photocopy of b+w photo of 5 members of Our Lady of Grace Cadets (Lancers) in yard, Hoboken, 1941-42. - Print, Photographic

Digital image of photocopy of b+w photo of 5 members of Our Lady of Grace Cadets (Lancers) in yard, Hoboken, 1941-42. - Print, Photographic

Digital image of photocopy of b+w photo of 5 members of Our Lady of Grace Cadets (Lancers) posed in yard on Fifth Street between Clinton and Willow Avenues., Hoboken, 1941-42. Size of photocopied image, 2-1/2" x 4-1/4" wide. Photographer not indicated. Reverse has holographic ink caption and identification of people, but not keyed to individuals, done by donor O'Brien. Reverse: OLG Cadets | in yard 5th Clinton St. | Pencil Factory in Rear | Bill O'Neill, Willie Moldenhausen | Rocky Cassmasina | Julie Gondolfo | Joe Torre | 1941-42. The view is looking northeast. Our Lady of Grace School is at the right. In the background is the American Lead Pencil Company.

Image of Film (16mm): "Working Together: A Case History in Labor and Management Cooperation." 1951. - Picture, Motion

Film (16mm): "Working Together: A Case History in Labor and Management Cooperation." 1951. - Picture, Motion

Film "Working Together: A Case History in Labor and Management Cooperation." 1951. Directed by Victor Vicas. Produced by Eddie Albert Productions, Los Angeles, CA; for Twentieth Century Fund, New York, NY / Mutual Security Agency (MSA) Film Section, Washington, DC / Paris. 16mm; black-and-white; sound; running time: 24 minutes [stated on can label; see notes for a citation with 22 minute length.] Filmed in Hoboken. A documentary style re-creation of 1937 labor negotiations and settlement at the American Lead Pencil Company, Hoboken, N.J. Major speaking roles were played by professional actors, but many of the people seen were actual employees with some being local residents.

Image of Digital image of B+W photo of Paul Millenthal leaning out a second story window, Stevens Hoboken Academy, Hoboken, February, 1955. - Print, Photographic

Digital image of B+W photo of Paul Millenthal leaning out a second story window, Stevens Hoboken Academy, Hoboken, February, 1955. - Print, Photographic

Digital image of black-and-white photo of Paul Millenthal leaning out a second story window, Stevens Hoboken Academy, Hoboken, February, 1955. Original print 5" x 7" wide. Photographer not known. At the corner of Fifth Street and Willow Avenue. The American Lead Pencil Company factory building is in the background.

Image of Digital images, 6, of b+w photos of demolition of American Lead Pencil Co. buildings, 5th, Clinton & Willow, Hoboken, ca. 1963. - Print, Photographic

Digital images, 6, of b+w photos of demolition of American Lead Pencil Co. buildings, 5th, Clinton & Willow, Hoboken, ca. 1963. - Print, Photographic

Six digital black-and-white photographs of the demolition of the American Lead Pencil Company manufacturing complex on Fifth Street between Clinton Street and Willow Avenue; also block west bounded by 5th, 6th, Clinton & Grand Streets, Hoboken, no date, (1963). Original prints: 3-1/2" x 5" wide with circa 2-1/2" x 3-3/4" wide image. No photographer indicated. Reverse of all blank except for processor's number, 558. High resolution tiffs on file. Reference prints on file. The view is southeast as seen by the orientation of the Our Lady of Grace Parochial School (square tapered dome) and Our Lady of Grace Church which is generally seen at the center or to the right. The images have been num

Image of Digital images, 2, of b+w photos of demolition at northern end of the block south of Sixth St. between Clinton & Grand Sts., Hoboken, ca. 1963. - Print, Photographic

Digital images, 2, of b+w photos of demolition at northern end of the block south of Sixth St. between Clinton & Grand Sts., Hoboken, ca. 1963. - Print, Photographic

Two digital black-and-white photographs of the demolition at the block south of Sixth Street between Clinton and Grand Streets, Hoboken, no date, (1963). Original prints: 3-1/2" x 5" wide with circa 2-1/2" x 3-3/4" wide image. No photographer indicated. Reverse of all blank except for processor's number, 558. High resolution tiffs on file. Reference prints on file. The view is east: Sixth Street is at the left; Grand Street at the bottom; the Church of the Holy Innocents is in the background. The images have been numbered photo 1 and 2 although they were not marked as such. The sequence shows the progessive clearing of the lots. A small portion of an American Lead Pencil Company building o

Image of B+W photo of demolition underway on buildings possibly for Church Towers residential development, Hoboken, n.d., ca. 1965-1969. - Print, Photographic

B+W photo of demolition underway on buildings possibly for Church Towers residential development, Hoboken, n.d., ca. 1965-1969. - Print, Photographic

Black-and-white photo of demolition underway on buildings possibly for Church Towers residential development, Hoboken, no date, circa 1965-1969. 3-1/4" x 4-3/4" wide print. Photograph taken by donor Jack O'Brien (but not so marked.) Reverse has modern ink notations by O'Brien as noted below. While photographer Barrett mentions tenements, it is possible that the building at center was a factory building that was one of several former American Lead Pencil (Venus Pencil) Co. buildings in the area: note the large hallway dimension seen in a detail image. Speculatively, it is possible the view is southwest from Clinton St. towards Grand St. The building that is demolished would have been