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Name General Foods Corporation
Number of Archive records 52.0
Number of Object records 35.0
Number of Library records 0.0
Number of Photo records 10.0

Associated Records

Image of Pamphlet: Maple Delicacies. The Log Cabin Products Co., Hoboken, New Jersey, [1929]. Div. of General Foods Corp. - Booklet

Pamphlet: Maple Delicacies. The Log Cabin Products Co., Hoboken, New Jersey, [1929]. Div. of General Foods Corp. - Booklet

Pamphlet: Maple Delicacies. Hot Breads, Griddle Cakes, Waffles, Pies, Puddings, Candies, Cakes. The Log Cabin Products Co., Hoboken, New Jersey, [1929]. (Division of General Foods Corporation.) Pamphlet, 12 pages including covers. 5" x 7" high. Recipes for users of this famous maple syrup brand that had been produced since 1877 (and as of 2005 was still being made.) The ingredients list name other General Foods brands such as Calumet Baking Powder, Swans Down Flour, Jell-O and Baker's Chocolate. At the bottom of page [2] is copyright mark 1929 G.F.C. (General Foods Corporation).

[Baker's Coconut recipes] Coconut Glamour Desserts. Issued by Franklin Baker Div., General Foods, Hoboken, N.J. Copyright 1949. - Booklet

Booklet: Coconut Glamour Desserts. New Ideas and Discoveries - Recipes You'll Love to Make. Issued by Franklin Baker Division, General Foods Corp., Hoboken, N.J. Copyright 1949. Second edition. Softcover 5-1/8" wide x 6-7/8" high. 24 pp. including covers. Printed in color with illustrations. Cooking and baking recipes for Baker's Coconut that came in two styles: Premium Shred and Southern Style. Recipes mention other brand products: Jell-O, Calumet Baking Powder, Post Toasties, Swans Down Cake Flour, Baker's Chocolate.

Booklet: Coconut, sun-sweetness from the tropics. Franklin Baker Company, Hoboken, New Jersey. 1928. - Booklet

Booklet: Coconut, sun-sweetness from the tropics. Franklin Baker Company, Hoboken, New Jersey. 1928. Softcover 5" wide x 7" high. 32 pp. including covers. Printed in color with illustrations. Cooking and baking recipes for Baker's Coconut that came in three styles: Premium Shred, Southern Style, Milk-Packed. Page [32], back cover, has copyright "C 1928 P. Co. Inc." Recipes specify some brand names: Swans Down Cake Flour, Jell-O, Hellman's Blue Ribbon Mayonnaise, Baker's Chocolate. Cook book genre. Soiled cover, rusted staples.

The Little Book of Excellent Recipes and Cooking Tips by the Davis Mystery Chef. [R. B. Davis Co., Hoboken, 1932.] - Booklet

Booklet: The Little Book of Excellent Recipes and Cooking Tips by the Davis Mystery Chef. [R. B. Davis Co., Hoboken, 1932.] Softcover, 4-7/8" wide x 7-3/4" high. 94 pp. including rear cover. No illustrations. Recipes promoting use of Davis Baking Powder manufactured in Hoboken. Pages [2-3] "Who is the Davis Mystery Chef?" has text including a "visit' to the Hoboken plant.

Image of Digital images of Hoboken Review, Volume 1, No. 4, September-October 1938. Issued by The Chamber of Commerce, Hoboken. - Periodical

Digital images of Hoboken Review, Volume 1, No. 4, September-October 1938. Issued by The Chamber of Commerce, Hoboken. - Periodical

Digital images of Hoboken Review, Volume 1, No. 3, September-October 1938. Issued by The Chamber of Commerce, 1 Newark St., Hoboken. Booklet, 6" x 9" high. 16 pp. plus cover. Museum does not own the original. Page 2-3: The Business Front General Foods Building $1,000,000 Plant. Article about the groundbreaking on June 6, 1938 for the Maxwell House, Sanka and Kaffee Hag coffees and Maxwell House Tea factory. Site was owned by the Lackawanna Railroad which had World War [One] warehouses and was used a lumberyard until the sale. The Hoboken Police Band played at the groundbreaking ceremony. "Tootsie Roll" (Sweets Company of America) moved to Hoboken in March; located at 1515 Willow

Image of Baker's Coconut: Baker's Favorite Chocolate Recipes. A Handbook of Chocolate Cookery. 1943. - Book

Baker's Coconut: Baker's Favorite Chocolate Recipes. A Handbook of Chocolate Cookery. 1943. - Book

Baker's Favorite Chocolate Recipes. A Handbook of Chocolate Cookery. Issued by Consumer Service Department, Walter Baker & Co., Inc., Dorchester Mass., Division of General Foods Corp. Copyright 1943. Softcover book, bottom fore-edge, 4" wide x 7" high, 108 pp. plus covers; color and black-and-white illustrations. A recipe book for the several types of chocolate made by this company. Baker's Coconut, which was made in Hoboken at the time of publication, is among the other General Foods products found in the recipes. It was made in two types, Premium Shred and Southern Style, by the Franklin Baker Division of General Foods. (Baker's Chocolate and Baker's Coconut shared the name Baker, but we

Image of Digital images, program: Baseball Centennial Hoboken, New Jersey, June 19, 1946. - Program

Digital images, program: Baseball Centennial Hoboken, New Jersey, June 19, 1946. - Program

Digital images, program: Baseball Centennial Hoboken, New Jersey, June 19, 1946. Original scanned here was a photocopy of an original program which was a single folio, 7" x 10" high, [4] pp. The photocopy consisted of two 8-1/2" x 11" leaves with a single page image per side, [4]pp. Collation not indicated: images are placed in an order suggested by visible edges and fold marks.

Image of Log Cabin Syrup Recipes. Issued by General Foods Corp., n.p., n.d., ca. 1935-1945. - Booklet

Log Cabin Syrup Recipes. Issued by General Foods Corp., n.p., n.d., ca. 1935-1945. - Booklet

Log Cabin Syrup Recipes. Issued by General Foods Corporation, no place, no date, ca. 1935-1945. Pamphlet; die cut printed cover in shape of the typical log cabin shaped metal container used by the company for retail sale; with text leaves stapled in side; 3-7/8" high x 4-3/8" wide, 14 pp. plus covers. (Inside front cover is page [1]; pg 14 is inside back cover; outside covers not in pagination.) The syrup itself was made in Hoboken during this time period at the Log Cabin Products Division of General Foods. The 28 recipes go beyond a breakfast menu and includes desserts as well as a cream sauce and mayonnaise. They incorporate into the ingredients other brand name General Foods products su

Image of Ad, Log Cabin Syrup: magazine ads, 6, by Log Cabin Products Co.; General Foods Corp., 1929-early 1950s. - Ad, Magazine

Ad, Log Cabin Syrup: magazine ads, 6, by Log Cabin Products Co.; General Foods Corp., 1929-early 1950s. - Ad, Magazine

Magazine advertisements, six, for Log Cabin Syrup. One issued by Log Cabin Products Co., St. Paul, MN; others by General Foods Corporation [on behalf of its Log Cabin Products Division, Hoboken],1929-1949 or 1950. Clipped leaves from various magazine with full-page, full-color ads, various formats and sizes. Product's full name was Towle's Log Cabin Syrup. The syrup itself was made in Hoboken starting in 1928 or 1929 as the Log Cabin Products Division of the General Foods Corporation (but note that one ad has a can marked Log Cabin Syrup Division). Notable are the depictions of the distinctive log cabin shaped can and the changing graphics seen. Detail views of containers are shown from ea

Image of Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 2nd ptg. - Cookbook

Baker's Coconut Cut-Up Cakes. Published by Franklin Baker Div., General Foods Corp., Hoboken, 1956, 2nd ptg. - Cookbook

Baker's Coconut Cut-Up Cakes. A calendar of new cake-making ideas! Published by Franklin Baker Division, General Foods Corporation, Hoboken, New Jersey. Copyright 1956. (Second printing, so marked, probably issued 1957-1959.) Booklet printed in full color, 4-3/4" x 6-1/4" high, unpaginated [32 pp.] Second printing is the same in all regards as the first printing; see archives 2010.007.0178 for a copy of the first printing that is fully imaged. It is not a true calendar or recipe book. A how-to decoration guide for a cake-of-the-month with blank lines for each month where an owner could record holidays, birthdays, anniversaries and other special events. On pages [2-3] "Baker's brings y

Image of Ad, Log Cabin Syrup: Such Fun! So Easy! Make your own Summer Treats... By Log Cabin Products Co.; General Foods Corp.; in SEP, July 25, 1953. - Ad, Magazine

Ad, Log Cabin Syrup: Such Fun! So Easy! Make your own Summer Treats... By Log Cabin Products Co.; General Foods Corp.; in SEP, July 25, 1953. - Ad, Magazine

Log Cabin Syryup ad: Such Fun! So Easy! Make your own Summer Treats with Log Cabin Syrup. Double full-page color magazine advertisement by Log Cabin Syrup Division, General Foods Corp. {Hoboken) as published in The Saturday Evening Post, July 25, 1953, pp. [54-55]. Folio removed from magazine, 21" wide x 13-1/2" high. Ad promoted the syrup as an ingredient in several desserts and a soda refreshment with images and recipes. -Log Cabin Snowball (also used Baker's Coconut - another General Foods Corporation brand and one that was also made in Hoboken at that time.) -Log Cabin Whip -Golden Glory Sundae -Log Cabin Soda -Maple Peach Sundae -Log Cabin Delight (also used Jell-O Vanilla

Image of Newspaper insert: Jersey Observer, Maxwell House Coffee plant opening, Hoboken, special publication, Oct. 13, 1939. - Newspaper

Newspaper insert: Jersey Observer, Maxwell House Coffee plant opening, Hoboken, special publication, Oct. 13, 1939. - Newspaper

Newspaper insert: Jersey Observer, General Foods Special Edition, October 13, 1939; tribute on the opening of the Maxwell House Coffee, Hoboken plant; published by Jersey Observer [Hoboken], Monday, Friday, October 13, 1939. Tabloid rotogravure, 10-1/2" x 15-1/2" high, [2], 32 pp. PDF on file. High resolution images media archive. This copy is from the personal papers of James Politis of Hoboken; a hardbound issue with his name gilt-stamped on the front board. It was presumably issued to advertisers in this special edition. He was the manager of the Lackawanna Restaurant in the Hoboken Terminal of the Lackawanna Railroad and the ad for the restaurant appears on page 20.

Image of Ads: Maxwell House Coffee, 12 full-page magazine ads from Life magazine, published 1948-1950. - Ad, Magazine

Ads: Maxwell House Coffee, 12 full-page magazine ads from Life magazine, published 1948-1950. - Ad, Magazine

Twelve Maxwell House Coffee full-page magazine advertisements removed from Life magazine, issues published 1948-1950. Circa 10-1/2" x 14" high. Maxwell House Coffee operated a factory in Hoboken when these ads were published. It was one of four U.S. plants operated by its owner, General Foods Corp., and was at the time the largest coffee processing plant in the world. All but one ad (no. 11) promoted one of the two radio shows that they sponsored in this period: "Maxwell House Coffee Time" starring George Burns and Gracie Allen (Sept. 20, 1945 to June 23, 1949) or "Father Knows Best" starring Robert Young (August 25, 1949 - Nov. 19, 1953). Magazine name and page number do not appear o

Image of Ad: Maxwell House Coffee, "What Gay Times there were at the Old Maxwell House...says Miss Alice Alexander." Cpyrt 1940. - Ad, Magazine

Ad: Maxwell House Coffee, "What Gay Times there were at the Old Maxwell House...says Miss Alice Alexander." Cpyrt 1940. - Ad, Magazine

Maxwell House Coffee full-page magazine advertisement "What Gay Times there were at the Old Maxwell House...says Miss Alice Alexander." Copyright General Foods Corp., 1940. Magazine not determined, circa 10-3/8" x 14" high. Maxwell House Coffee main coffee processing plant was in Hoboken when this ad was published. Beside the other artwork is a depiction of a can of Drip Grind Maxwell House Coffee. Can has Hoboken name on it. Promotes at the bottom: Tune in Thursday Evening! NBC Red Network. The Maxwell House Show with Fanny Brice as "Baby Snooks," Dick Powell, Mary Martin, Meredith Willson's Orchestra.

Image of Ad: Maxwell House Coffee, "Twilight picnic on the beach." N.d., [1951.] - Ad, Magazine

Ad: Maxwell House Coffee, "Twilight picnic on the beach." N.d., [1951.] - Ad, Magazine

Maxwell House Coffee full-page magazine advertisement "Twilight picnic on the beach." No date, [1951.] Magazine not determined, circa 10-1/2" x 14" high. Date determined from copyright of ad on reverse of page. Maxwell House Coffee main coffee processing plant was in Hoboken when this ad was published. Main illustration is a painting by Ben Stahl. A jar of Instant Maxwell House Coffee and a can of Maxwell House Coffee are depicted at the bottom. Promotes at the bottom: Tune in: "Mama" starring Peggy Wood, CBS-TV, Friday nights.

Image of Label: Baker's Coconut. Southern Style. 1/4 lb. Franklin Baker Div., General Foods, Hoboken, n.d., ca. 1938-1943. - Label

Label: Baker's Coconut. Southern Style. 1/4 lb. Franklin Baker Div., General Foods, Hoboken, n.d., ca. 1938-1943. - Label

Baker's Coconut. Southern Style. Label for a 1/4 pound can. Manufactured by Franklin Baker Division of General Foods Corporation, Hoboken, N.J. No date, circa 1938-1943. Paper, full color, 3-5/8" high x 8" wide. (Removed at some earlier time from a food can.)

Image of Baker's Coconut recipes: The New Coconut Treasure Book. Issued by General Foods (Hoboken), copyright 1934. - Booklet

Baker's Coconut recipes: The New Coconut Treasure Book. Issued by General Foods (Hoboken), copyright 1934. - Booklet

The New Coconut Treasure Book. Issued by General Foods (Hoboken), copyright 1934. Booklet, 5" x 6-5/8" high, 40 pp. including covers. Color cover and illustrations. A recipe book for Baker's Coconut. Not stated is that this product was made at this time by the Franklin Baker Division of General Foods in Hoboken. It is likely that the publication itself was not produced in Hoboken. Baker's Coconut was made in two types: Premium Shred and Southern Style. Cross promotion for other General Foods products listed in ingredients such as Swans Down Cake Flour, Jell-O, Calumet Baking Powder, Minute Tapioca and Baker's Unsweetened Chocolate. These products are not depicted. Note that products

Image of [Baker's Coconut recipes] Coconut Glamour Desserts. Issued by Franklin Baker Div., General Foods, Hoboken, copyright 1949. - Booklet

[Baker's Coconut recipes] Coconut Glamour Desserts. Issued by Franklin Baker Div., General Foods, Hoboken, copyright 1949. - Booklet

Coconut Glamour Desserts. Issued by Consumer Service Department, Franklin Baker Division, General Foods, Hoboken, N.J., copyright 1949. Booklet, 5-1/8" x 6-7/8" high, 24 pp. including covers. Color cover and illustrations. A recipe book for Baker's Coconut. Two copies, both second edition, one is marked 2nd printing and the other 3rd printing. They appear the same in all superficial aspects. Baker's Coconut was made in two types: Premium Shred and Southern Style. The Shred was in a box and the Southern Style was canned. Package images seen on page [3]. Cross promotion for other General Foods products listed in ingredients such as Swans Down Cake Flour, Calumet Baking Powder, Post Toa

Image of Baker's Coconut recipes: Coconut Dishes That Everybody Loves. Issued by General Foods (Hoboken), copyright 1931. - Booklet

Baker's Coconut recipes: Coconut Dishes That Everybody Loves. Issued by General Foods (Hoboken), copyright 1931. - Booklet

Coconut Dishes That Everybody Loves. Issued by General Foods, no place, copyright 1931. Booklet, 5" x 6-5/8" high, 40 pp. including covers. Color covers and illustrations. A recipe book for Baker's Coconut. Not stated is that this product was made at this time by the Franklin Baker Division of General Foods in Hoboken although it is likely that the publication itself was not produced in Hoboken. The covers and selected page spreads are imaged. Baker's Coconut was made in two types: Premium Shred and Southern Style. Cross promotion for other General Foods products listed in ingredients such as Swans Down Cake Flour, Jell-O, Hellman's Mayonnaise, Log Cabin Syrup and Baker's Chocolate. The

Image of Products of General Foods. Brief Biographies of 29 Famous Products. Issued by General Foods, ca. 1934-1936. - Pamphlet

Products of General Foods. Brief Biographies of 29 Famous Products. Issued by General Foods, ca. 1934-1936. - Pamphlet

Products of General Foods. Brief Biographies of 29 Famous Products. Issued by General Foods Corporation (n.p. probably New York), no date, not before 1934 and probably issued 1936. Booklet, 8-3/8" high x 6" wide as read; issued as designed folded vertically to 3-1/8" wide; photos. Of interest to Hoboken are 2 product lines that were made here at this time: Baker's Coconut & related brands, page 9 (Franklin Baker Division); Log Cabin Syrup and Wigwam Syrup, pp. 14-15 (Log Cabin Products Co.) On pp. 11-12, Maxwell House Coffee and Sanka are discussed. (This is only a few years before Maxwell House would build a factory in Hoboken in 1938 - 1939.) It noted that Maxwell House plants mad