Object Record

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Title Box, Tootsie Rolls, 120 rolls, featuring image of its new home; made by the Sweets Co. of America, Hoboken, N.J. N.d., ca. 1938-1939.
Object Name Box
Catalog Number 2009.001.0019
Collection Hoboken Manufactured Products Collection
Credit Museum Collections.
Description Tootsie Rolls, box for 120 rolls, featuring image of its "New home" in Hoboken; manufactured by the Sweets Company of America, Hoboken, N.J. No date, circa 1938-1939. Two piece carton; chipboard with printed paper on both parts; 7-1/8" wide x 9 long x 2-3/8" high. Original contents not present. Skinned spot on lid top with loss of some of the printed image. (A digital image is attached with this damage retouched; see notes.)

Text on lid top:

Tootsie Greets You from its NEW home!
[image below of factory building; looking southeast at Willow Avenue facade between 15th & 16 Streets] heavily retouched] [cataloger's note: this is an artist's bird's-eye view with the facades of the building looking quite different as actually built.]

[in outlined arrow] The NEW Modern Factory where all Tootsie Products are now made!

Tootsie products have always been "tops"! Now - with these roomier, more modern quarters, and with the most advanced, streamlined production methods, they'll be better than ever!

Such expansion and growth would be impossible without the cooperation and loyal support of our thousands of dealers! That is why we send you our sincere thanks, and the hope that our future relations may continue mutually profitable.

The Sweets Company of America, Inc., Hoboken, N.J.

[Good Housekeeping Bureau seal of approval]

For Sweet Profits! Feature Tootsie Rolls, Tootsie Caramels - Tootsie Filled Pops!

(Company was located in Hoboken at 1515 Willow Avenue from circa 1938 to 1965.)

Bottom has depiction of a counter display for Tootsie Pops.

"Candy is Delicious Food [underlined].
Enjoy Some Every Day!"

Side edge panels are the same on lid and tray; edge panels at top and bottom on both pieces are the same.
Date 1938-1939
Year Range from 1938.0
Year Range to 1939.0
Search Terms Sweets Company of America
Tootsie Roll
1515 Willow Ave.
Willow Ave.
Fifteenth St.
Sixteenth St.
Caption lid top, as received (skinned spot left of center)
Imagefile 067\20090010019.TIF
Notes Image of box top retouched was done for a printed notecard in 2010. Retouching by McKevin Shaughnessy.
Classification Food
Manufacturing
Business & Commerce
Advertising
Buildings
Exteriors