Object Record

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Title Artwork for proposed streetcar or railroad advertising card prepared for John Schmalz's Sons', Inc., Model Bakery, no place, no date.
Object Name Painting
Catalog Number 2004.051.0024
Collection Schmalz Bakery Collection
Credit Gift of Leigh Schmalz.
Description Artwork for proposed streetcar or railroad advertising card for Schmalz's Bread, prepared for John Schmalz's Sons', Inc., Model Bakery of Hoboken, no place, no date, ca. 1900-1920. Paper folder, 5-1/8" high x 8" wide closed, opens to a tipped-in pre-printed cardstock weight leaf which had a blank panel for an illustration to be applied. There is a painted advertisement illustration depicting a fox hunting scene and copy that reads: "Don't Just Eat Bread, Eat Schmalz's Bread." Art appears to be done with watercolors or gouache. No artist is named.

The printed text below the artwork: "It is understood that this copy is for use only in cars controlled by us, unless special arrangements are made. Illustrations will be furnished at current commercial art rates." At the lower right is a form number which suggests this may from about 1913 or later.
Date 1900-1920
Year Range from 1900.0
Year Range to 1920.0
Search Terms Schmalz Bakery
Clinton St.
Eighth St.
Grand St.
Model Bakery
Caption detail artwork only
Imagefile 029\20040510024.JPG
Classification Art
Bakery
Business & Commerce
Food
Railroads
Transportations