Object Record

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Title Cocomalt premium: Moon Mullins & Kayo. By Frank Willard. BLB. Issued by R.B. Davis Co., Hoboken, N.J., ca. 1933
Object Name Book
Catalog Number 2010.007.0101
Collection Hoboken Manufactured Products Collection
Credit Museum Collections. Gift of a friend of the Museum.
Description Promotional premium for Cocomalt beverage: Moon Mullins and Kayo. By Frank Willard. The Big Little Book. (BLB) Racine, Wisconsin: Whitman Publishing, copyright 1933 Frank Williard. Issued by R.B. Davis Co., Hoboken, N.J., makers of Cocomalt. Stiff card covers, 4-1/4" high x 3-1/2" wide x 7/8" thick; unpaginated, ca. 200 pages, illustrated.

A special issue / edition as a Cocomalt premium; regular Big Little Books had a case binding. Advertisements for Cocomalt on back cover, inside front cover and an ad that covers that last page and inside back cover where at the bottom is the name of the manufacturer: R.B. Davis Co., Hoboken, N.J.

This book was one of several premiums that were offered for children by sending in can strips or some other proof of purchase. There were a number of other BLB titles in this series. (Cocomalt was a sponsor of the Buck Rogers radio program among others that were oriented for kids.)
Date 1933-1934
Year Range from 1933
Year Range to 1934
Search Terms Cocomalt
R.B. Davis Company
Caption outside covers and spine
Imagefile 075\20100070101.TIF
Classification Advertising
Publishing
Manufacturing
Recreation
Food
Business & Commerce
Radio